BROADCAST TELEVISION PROGRAMMES PREFERENCES AMONGST SECONDARY SCHOOL STUDENTS IN UYO METROPOLIS
- Background to the study
The planning of broadcast media programmes is only tedious but requires on intelligent and mentally sharp production and presentation crew. Live programmes must conform to certain broadcast standards and ethics and so, they are handled with utmost care and caution. The producer, director and announcer must be active and alert in order to take on-the spot decisions so as to guarantee, discussion program content and signals.
Therefore, before any programmes on the radio is been broadcast it passes through series of planning, organization, collation research studies, human intellectual and physical strength, blend of machines, legislations etc. before it can be well appreciable dish could be said to be ready. According to Bob Mandu (2011).
In the same vein, Okoye 2010, says that “the totality of efforts made by the production and technical crew members in ensuring that the production task are beautifully hatched, processed, rehearsed, package and transmitted to the recipients of broadcast messages (listeners and viewers in a fascinating and dignifying manner.
However, attracting audience comes through good programmes. But how can a broadcast station determine which programme will succeed with that audience? It requires constant and conscious assessment of audience needs, desires and taste. Bob Mandu (2011) says that broadcast audiences are the people for whom broadcast programmes are made. That, the broadcast media is in business because the audience are there to patronize and consume the broadcast programmes; likewise the audience are there because of the broadcast media are on air to educated, entertained and informed them.
The term broadcasting According to (Folarin 1999) states that, Broadcasting is the use of electromagnetic wave to transmit information, education and entertainment in the form of sound for simultaneous reception by large heterogeneous or groups, using appropriate sound receiving apparatus. The broadcast stations exist to satisfy the artistic needs of the society, they reflect the intellectual, emotional and social aspect of the society. Broadcasting is one of the greatest marvels of human society. It involves the generation of electromagnetic signals which are transmitted through space, by means of radio frequencies and are received as visuals or oral signals by a mass audience. Its ability to reach various parts of the world with specific information, which can be received at the same time, irrespective of location confers a special status on man’s ingenuity in shrinking the world to the global village. The capacity of disseminating information over great distances, across various territories, which reaches a heterogeneous audience simultaneously, has made broadcasting a veritable medium for mass communication.
The broadcast media content had increased tremendously in which the content is projected to the target audience usually segmented in nature. Daily broadcast exposure by audience varies according to their demographic characteristics such as age, sex, and location, the broadcast media audience could consist of adolescents, children, professionals, marries men and women, workers, farmers among others. The progression of content also refers as adolescents would prefer a particular programme to another. It has been assumed that broadcast exposure may have a certain appeal for the adolescent audience, as teenagers deliberately search for media contents to use them as a tool in the formation of identity.
In addition to the model of adolescent, the media practice Steele and Brown (1999) emphasis identity formation as a fundamental impulse of teenager’s selection and interpretation of media contents. Broadcast content has brought to millions of adolescent new ideas, views and aspiration in life changing perspective on different age groups for instance, suggest a gradual transition from preference for youth oriented programmes towards core adult-like viewing and listening patterns.