THE IMPACT OF COMMUNICATION TECHNOLOGY ON BUSINESS DEVELOPMENT (A STUDY OF AMEACOM GLOBAL LIMITED, UYO)
BACKGROUND OF THE STUDY
Communication has gone beyond the confine of understanding between people or staff in an organization or in a community. The world has gone into the digital stage than the analogue one. For instance, most organization or cooperate bodies have gone beyond the analogue process. In Nigeria, business outfits have embraced and accepted to use communication technology because they have realized the need to apply such technologies in order to be known. Most of the organization have showed cased their websites and have even consulted consultants via such technological devices.
Communication technology as the name implies has been conceived as the greatest business contact because is being undertaken through the online process. On daily basis, organization are advocating for new business platforms through the use of communication technology and are as vital as physical contacts with a person the world has been conceived as a global village because of inter-communication link bringing people as if they were living together. The impact of communication technology is vital for several reasons, firstly, it keeps aware of the existing firms structures when considering the hierarchy of management staff and the entire firms, such profiles could only be seen through the communication technology. It is for such development that this news or modern technology devices has been encouraged by the federal government and other agencies. This study adds that no meaningful development can be ascertained as far as business is concerned. As at now, the media could be viewed as business promoters in as much as other outfits are concerned such as radio, television, newspaper, billboards and so on. But the realization and advent of communication technology has re-modified the communication process in term of technological outfits where the internet has been in vogue in many organizations, the power of the internet which is in form of a computer which has been linked to the technological and complex devices and has been aimed at making the process more smoother and also more clearer.
According to Gartside (1996), a firm’s correspondence is often the principal means by which business relations with the outside world are established. It is therefore of the utmost important that companies wishing to expose their images must do it with their aims and targets at heart. In addition, the technological device has replaced the post office which dealt with posting of letters. Communication technology has become more attractive because of its high standards of services generally.
1.2 Statement of the Problem
In a developing country like Nigeria, communication Technology has not been considered seriously, it appears that Nigeria’s low level of technology has not allowed the full application of communication and information technology in business organization. This problem affects corporate organization like the Ameacom Global Limited because they are not fully connected in the global business villages which make the growth of the organization slow. It is the low level of communication technology persists in major organizations, Nigeria may lack behind in international connection. Therefore this project is undertaken to find ways and means to improve information technology flow so that it will not have negative impact on organization or foreign investors intending to come to Nigeria.
1.3 Objectives of the Study
The objectives of the study are conceived to:
- Find out whether Ameacom Global Limited do make use of communication technology.
- Find out the type(s) of communication technology used in Ameacom Global Limited.
- Find out the extent to what application of communication technology has been used by Ameacom Global Limited.
- Assess the relevance of communication technology to Ameacom Global Limited.
- Confirm its influence in Ameacom Global Limited.
1.4 Research Questions
The research questions formulated for this study are;
- Could it be researched whether Ameacom Global Limited do make use of communication technology?
- What type(s) of communication technology is/are used in Ameacom Global Limited?
- To what extent is the application of communication technology to Ameacom Global Limited?
- What is the relevance of communication technology to Ameacom Global Limited?
- What influence does communication technology have on Ameacom Global Limited?
1.5 Significance of the Study
New innovations are needed in order to enhance the existence of the already made ones. This will assist Ameacom Global Limited in their communication technology pattern of business. Again, the study seeks to put into light the necessity of using modern communication technology in enhancing business. It is agreed that at the end of the study, student of the department of the mass communication and other allied researchers shall find this study significant.
1.6 Delimitation of the Study
The study delimits itself to Ameacom Global Limited located in Uyo Metropolis. In addition, it deals on the impact of communication technology on business development.
1.7 Limitation of the Study
The researcher was faced with unavailable factor such as time constraint lack of funds and unavoidable absence of the respondents. Most of which were the management staffers. At this juncture, the researcher found it difficult to administering the questionnaires and retrieve them as at when due.