TABLE OF CONTENTS
CHAPTERS TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgement – – – – – iv
Table of contents – – – – – – v
List of Tables – – – – – – vi
Abstract – – – – – – – ix
- INTRODUCTION
- Background of the Study – – – – – 1
- Statement of the Problem – – – – – 5
- Objectives of the Study – – – – – – 6
- Research Questions – – – – – – 7
- Scope of the Study – – – – – – 8
- Significance of the Study – – – – – 8
- Limitation of the Study – – – – – – 8
- Definition of Terms – – – – – – 8
- REVIEW OF RELATED LITERATURE
- Concept of Advertising – – – – – – 10
- History of Advertising – – – – – – 13
- Consumer Behaviour in Advertising – – – – 16
- Billboard Advertising – – – – – – 18
- Characteristics of Airtel Advert – – – – 19
- Historical Background of Ikot Ekpene Local
Government Area – – – – – – – 20
- Theoretical Framework – – – – – – 22
2.8 Review of Study – – – – – – – 24
- RESEARCH METHODOLOGY
- Research Design – – – – – – – 26
- Population of the Study – – – – – – 26
- Sample and Sampling Procedure – – – – 27
- Instrument for Data Collection – – – – – 27
- Validity and Reliability of Research Instrument – – 28
- Method of Data Analysis – – – – – 29
4.0 DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Data Presentation and Analysis – – – – – – 30
4.2 Discussion of Findings – – – – – – – 40
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary – – – – – – – – – 43
5.2 Conclusion – – – – – – – – – 44
5.3 Recommendations – – – – – – – 45
References
Appendix/Appendices