TABLES OF CONTENTS
CHAPTER TITLE PAGE
Fly Leaf
Title Page – – – – – – – – i
Certification – – – – – – – ii
Dedication – – – – – – – – iii
Acknowledgements – – – – – – iv
Table of Contents – – – – – – – vi
List of Tables – – – – – – – ix
List of Appendices – – – – – – x
Abstract – – – – – – – – xi
- INTRODUCTION – – – – – – 1
- Background of the Study – – – – – 1
- Statement of the problem – – – – – – 2
- Objectives of the Study – – – – – – 3
- Research Questions- – – – – – – 3
- Scope of the Study- – – – – – – 4
- Significance of the Study – – – – – 4
- Limitations of the Study – – – – – 5
- Definition of Terms – – – – – – 5
2.0 REVIEW OF RELATED LITERATURE – 7
2.1 Overview of Mass Media – – – – 6
2.1.2 History of Radio – – – – – – 8
2.1.3 History of AKBC Radio Service – – – 9
2.1.4 The Radio Service – – – – – – 9
2.1.5 Organization Structure – – – – – 9
2.2 Roles of AKBC on Broadcast Awareness in
AkwaIbom State – – – – – – – 10
2.2.2 History of AKBC Radio Programme “Safe Motherhood” 11
2.3 Concept of Exclusive Breastfeeding – – – 11
2.3.2 Exclusive Breastfeeding to both the Mother and Child 14
2.3.3 Benefit of Exclusive Breastfeeding for the Baby – 15
2.3.4 Benefits of Exclusive Breastfeeding for the Mother 17
2.3.5 Misconception about Exclusive Breastfeeding – 18
2.3.6 How to Breastfeeding – – – – – 20
2.4 Some Common Problems with Exclusive Breastfeeding 21
2.4.1 Weaning – – – – – – – 22
2.4.2 Balanced Diet during Exclusive Breastfeeding – 23
2.5 Breastfeeding and HIV – – – – 24
2.6 Breastfeeding and Drugs, Alcohol and Smoking – 25
2.6.1 Making Exclusive Breastfeeding Possible – 26
- Theoretical Framework – – – – 32
- RESEARCH METHODOLOGY – – – – 35
- Research Design – – – – – – – 35
- Population of the Study – – – – – 35
- Sample and Sampling Procedure – – – – 36
- Instrument for Data Collection – – – – – 36
- Validity and Reliability – – – – – – 3
- Method of Data Presentation and Analysis – – 37
- DATA PRESENTATION, ANALYSIS AND
DISCUSSION OF FINDINGS – – – – 38
- Data Presentation and Analysis – – – – 38
- Discussion of Findings – – – – – – 45
- SUMMARY, CONCLUSION AND
RECOMMENDATION – – – – – 48
- Summary – – – – – – – – 48
- Conclusions – – – – – – – – 49
- Recommendations – – – – – – – – 50
References
Appendix/Appendices
ABSTRACT
This study was conducted to assess AKBC Radio programme “Safe Motherhood” and Exclusive Breastfeeding among Mothers in Oron Local Government. The objectives of the study were mainly to know whether mothers in Oron Local Government Area listens to the AKBC programme “safe motherhood”, to ascertain the extent of influence AKBC radio programme “Safe Motherhood” and exclusive breastfeeding among mothers in Oron Local Government Area and to know the contribution of the AKBC radio programme “Safe Motherhood” and exclusive breastfeeding to mothers in Oron Local Government Area. A survey method was used for the study and the questionnaire was the instrument for data collection. A sample size of 384 respondents was used through a systematic random sampling. The research reveals that majority of the mothers in Oron do not have access to the radio set and as such do not listen to AKBC radio while those that claim to have a radio sets says they do not have time to listen to the radio because they are mainly traders and are always busy in the markers, it was 300 of the respondents that agreed that they sometimes listen to the programmes but all the respondents claimed to be aware of exclusive breastfeeding citing the health care centres and midwives to play significant role in their awareness. The research concludes that breastfeeding awareness campaign can be achieved in Oron through the adoption of other means of communication. The research however recommends that there is need to educate, nurses, doctors and midwives on the concept of exclusive breastfeeding because they had the major influence in persuading mothers to adopt a change of behaviour towards exclusive breastfeeding, that there is need to take the campaign to the market place since majority of the mothers in Oron are traders, and also, there is need to adopt other channels of communication like mass/group rally with the use of churches, schools, market places and other appropriate strategies that will cut across all nooks and crannies of the local government.
