AN APPRAISAL OF MULTIMEDIA APPROACHES TOWARDS EFFECTIVE HIV/AIDS CAMPAIGN IN CROSS RIVER STATE (A STUDY OF THE RESIDENTS OF YAKKUR LOCAL GOVERNMENT AREA)
BACKGROUND OF THE STUDY
An overview of the object-oriented multimedia a conventional starting point is the notion of media of artifacts. Here the form media is used in the sources of materials and forms of expression. This includes both natural media, such as inks and paints, and digital media made possible by computer technology. The later either mimic natural media, as is the case with drawing and paint programs, or have no natural counterparts. Those things produced by working in or with a particular medium are what e call media artifacts.
The notion of media artifacts leads to a natural definition for multimedia. We consider multimedia to be broadly concerned with creation, composition, presentation, recording, editing and in general, manipulation, of artifacts from duress media, since multimedia is so free in style, and immense variety of techniques, and combinations of techniques, are available to the user. This is reflected in the wealth of media manipulations, composition and transformational capabilities package in multimedia authority tools.
A multimedia production, whether a video game, a multimedia encyclopedia or a “location based entertainment environment” often require the concerted effort of large teams of people. Like film and video production, multimedia calls upon the talents of artists, actors, musicians, script writers, editors and directors. These people for responsible “constant design” to use current terminology create raw material and prepare it for presentation and interaction. In doing so they rely on multimedia authority environments to edict and compose digital media.
Multimedia programming is based on the manipulation of media artifacts through software. One of the most important consequences arising from the digitalization of media is the artifacts are released from the confines of studies and measured and can be bought in the realm of software.
In a world ravaged by various economic, radial, religious and cultural duration, health remains the most important. Health according to oxford advance learner dictionary (1998:671) is the state of being well and free from illness in the body or mind.
Unfortunately, this notion had been attired by the HIV/AIDS pandemic. It has steadily and stunning affected different lives by its destruction.
HIV has been described as a specialized parasite of and usually cunning kind. Microbiologist understood too well how the virus uses the human body’s own defenses as its mechanism for reproduction.
Commenting on this, Kalu (1991:1) observe that aids is a progressive, degenerative disease of several major organ of the human system including the immune system and central venous system. Death often result from a variety of reasons such as infectious that occur once the immune system fails, destruction of the brain, wasting of the body or from cancer that frequently appears in Aids patients.
Since 1986, when the first AIDS cases were reported in Nigeria, the dramatic spread of the disease in the country in recent years pointed to an unprecedented health crisis of serious magnitude and severity.
In Nigeria, the highest HIV prevalence can be found among young adults between 25-29 years with an average of 6.5% follow closely by teenagers between 15-19 years with an average of 61%. The youth, the future of Nigeria are the world affected group (UNAIDS, 1999).
In other words, scholars have argued that prevention is the only cure that AIDS has.
These calls for effective strategies organized by the media to counter the rapidity of the spread of AIDS.
The use of multimedia calls for a paraphernalia of activities which offers potent approach towards effective HIV/AIDS campaign in Yakkur metropolis. These include the use of digitalized advertisements on billboards, banners, handbills, magazines etc. others include radio, television, seminar and workshops, C.D formats, Audio networking etc.
1.2 Statement of the Problem
HIV/AIDS is a threat to humanity. It equally leads untimely death. This is disease is a serious concern throughout the whole world.
The role of the multimedia (mass media) in any society goes beyond the ordinary act of information dissemination but that of moral values and shaping opinions and interpretation of new event.
The question arises as to whether the multimedia networks have been able to effectively convey information to the members of the society to ravage our society in a bid to curb this ugly menace that is about to ravage our society.
There might be abundance of health messages on aids containing the masses on behavioral change but these have not totally stopped the rising profile of the menace. These raise more doubt as to whether the multimedia has generated significant impact in creating awareness.
1.3 Objective of the Study
The objective of the study tends to find the following:-
(a) To find frequency of impact exerted by the multimedia on the mind of the masses.
(b) To determine the objective of HIV/AIDS campaign on the people in Yakkur metropolis.
(c) To determine the extent of effectiveness of the HIV/AIDS campaign using the multimedia of information dissemination.
(d) To indentify the problem and challenge of the HIV/AIDS campaign and to prefer meaningful solution to a better campaign.
1.4 Research Questions
This study raises the following questions:-
(a) What is the level of impact exerted by the multimedia on the mind of the message.
(b) What are the objectives of the multimedia HIV/AIDS campaign on the people in Yakkur metropolis
(c) What are extents of effectiveness of the HIV/AIDS campaign on the mind of the citizens?
(d) What are the problems and challenges of the HIV/AIDS campaign in Yakkur metropolis
1.5 Significance of the Study
The issue of the HIV/AIDS aids scourge in Yakkur metropolis is a worrisome issue which necessitates the importance or significance of this study. It is pertinent to know that the recent report on the rise of HIV/AIDS in Nigerian rate Akwa Ibom State as the number state in terms of persons living with HIV/AIDS (NACA 2011).
Therefore, it becomes important to carryout this research to know of the awareness campaign by multimedia groups has any positive impact on the minds of people of Yakkur metropolis.
This study is both resource and challenge to media practitioners as if affords them the opportunity of reflect and research as a way forward in the campaign against HIV/AIDS.
It is also believed that this study will provide materials for research to student who intends to research on this topic.
1.6 Delimitation of the Study
The study covers the appraisal of multimedia activities on HIV/AIDS campaign Cross River State, and the extent to which the multimedia have performed in informing the masses on the prevalent scourge.
1.7 Limitation of the Study
The success of this study us restricted by certain characteristic features including time and space. This was due to the vastness of multimedia activities in trying to carry the awareness campaign. Another noticeable limitation of the study funds. The financial constraints experienced by the researcher do not accord the researcher to carry out the work effectively.
There were also inconveniences in trying to effectively carry out the questionnaire distribution as most people did not want to discuss the scourge
1.7 Definition of Terms
The following definitions are ascertains to this study:
(a) Multimedia: A computer system providing video, audio and textual material in information technology.
(b) Campaigns: An organized course of action to achieve a goal.
(c) HIV/AIDS: Human Immune Deficiency Syndrome, a virus which breaks down the body’s natural immune system the body susceptible to potentially fatal infection.
(d) Mass Media: The term mass media refers to all he channel/Media of communication like radio, television, magazines, newspaper, billboards etc.