AN APPRAISAL OF PUBLIC RELATIONS STRATEGIES OF NIGERIA POSTAL SERVICES IN AKWA IBOM STATE
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Public relation has grown in dynamics and practice as well as it entire scope on daily basis. It application pervades all aspects of our socio-economic life. It is so important that it is unfortunate that relative little is known about its true as it is practiced in our country.
The meaning is not yet clearly understood, not only by the general public but also, in many cases, by management of various organizations. However, this does not diminish its importance in a world characterized by inter-dependence yet split by changes and recording issues of confrontations.
Udoma K. (2001) however says that the literature of public relations practice is filled within variety of identifications, some lack universality in meaning while others are too broad. Many institutions may define it as it “ought to be” from that own perception and not as often as it is. He continues that:
Public relations (PR) is a field concerned
with maintaining a public image for business,
non-profit organizations or high profile people
such as celebrities and politicians.
An earlier definition of public relations by the first world assembly of public relations associations held in Maxico City in August 1978 was “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of actions which will serves both the organization and the public interest. It also embraces the practice of managing communication between an organization and its publics.
According to Nimidia Berson (2006:16):
Public relations provide an organizational or individual with an exposure to that audience using topics of public and news items that provided a third party endorsement.
He continues that its common activities include speaking at conferences, working with the media, crisis communication, social media, crisis communication, social media engagement and employee communication. Public relations according to Mvemek (1918) are used to build rapport with employees, institution, inventors, voters or the general public. Almost any organization that has a stake in how it portrayed in the public arena employees some level of public relations. There are a number of public relations falling under that banner of corporate communication such as Anallst relations, media relations, investor relations, internal communications and labour relations.
In capturing the true essence of public relations, Daniel (2004) says that people actually depend on one another for satisfaction of their economic and social needs, even as business depend for their existence and survival on the goodwill of people just as people depend on business and other organizations or institutions for satisfaction of their needs. thus in recognition of this reliance and then needs for establishing a deliberate, planned, executed and sustained programmed for public interests, public relations is the considered imperative.
Through numerous well designed public relations programmed, organizations or institutions strive to secure mutual understanding, acceptance and goodwill. Therefore, in assessing the functionality of public relations and its practice in organization one is billed to ascertain the essence of goodwill and mutual understanding in an organization. in essence, organization have come to recognize that the understanding and goodwill of people are very essential to their very existence, hence the formation of public relation policies and programme in both profit and non profit organization.
1.2 Historical Background
The background of this study is the Nigeria postal service, Akwa Ibom State territory. The service location is at Ibom plaza premises by Aka Road, Uyo.
The station and territory is saddled within the circulation of postages, letters and other gadgets of communication. The Akwa Ibom State Territory of the Nigeria postal service is broadly divided into different sections-Area post, the Account unit which is headed by higher finance officer, security and investigation unit which is headed by manager, security and investigation. others sections are marketing, headed by marketing manager, public relations unit whose manager public relation (PR) is the head, the administration headed by manager administration, the audit section headed by the P.I.A. and store whish offer which is under the supervision of territorial store officer (TSO).
However, it must be spelt out that the task of coordinating and effectiveness of the postal service in Akwa Ibom State territorial is made, visible by the area postal manager who resided at Uyo within the name, Mr. Olaku John Makan.
1.3 Statement of the Problem
The overall success and increasing productivity in an organization are determined by the essence of public relation practice in such an establishment, public relation seen as the method of effective coordination and practice aimed at creating a favourbale image between an organization and its publics.
The main thrust of concern arises in diagnosing the basic elements which is involved in the congruent public relation practices in an organization – Nigerian postal service, Akwa Ibom State Territory, Uyo. Therefore, the problem arises in knowing what constitute the basic elements of public relations? What are the issue confronting effective practiced the Nigerian postal service, Akwa Ibom State?
1.4 Objectives of the Study
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