AN EXAMINATION OF IMPACT OF STRATEGIC PLANNING ON SALES PROMOTION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

ABSTRACT

This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling  Company as the case study. A survey was conducted and questionnaire was distributed to show opinion previously formulated hypothesis. The study discover that examination of impact of strategic planning on sales promotion could lead to a rapid positive performance of company is against the tentative hypothesis. It was concluded that truly the an examination of impact of strategic planning on sales promotion is good and is compulsory in a company or an organization for them not to lack behind. Recommendations were made to ensure that companies especially Nigeria bottling company. Focus their attention of the top management level. Middle and lower management on strategic planning as this will boast the company’s performance.

PROPOSAL

          In this topic emphasis can be on impact of strategic planning on business growth to the achievement of basic objective.

          In the course of investigation, was discovered that planning is important, relevant and advantageous on the growth of an organization strategic planning serves as the way of meeting up a mission been set a side, it is the guide line of a business success. It gives a guide line of meeting up a specific target.

In order to shed light on the above point s, the research work will be divided into five chapters.

          Chapter one of  the research work will be mainly for introduction of the study,  background of the study, statement of the problem. Objective of the study, importance of the study, scope and limitation of the study and research methodology.

          Chapter two of the research work will be mainly for literature review of the study, the nature and scope of sales promotion, the promotion strategies, sales promotion, forms sales promotion, promotional mix ingredients and situation analysis.

          Chapter three of the research work will be mainly for describes the methods used for data collection, presentation and analysis of the data.

          Chapter four of the research work will be mainly for the historical background of Nigeria bottling company plc, analysis of  data is also done and presented in this chapter.

          Chapter five of  the  research work mainly deals with summary of finding, conclusion, recommendation.

TABLE OF CONTENTS

Title page                                                                                          i

Certification                                                                                                ii

Dedication                                                                                         iii

Acknowledgement                                                                                      iv

Abstract                                                                                            vii     

Proposal                                                                                           viii

Table of content                                                                                ix

CHAPTER ONE

1. Introduction                                                                                 1
   1. Background of the Study                                                             3
   1. Statement of the Problem                                                             3
   1. Objective of the Study                                                                 5
   1. Importance of the Study                                                              8
   1. Scope and Limitation of the Study                                                    9

CHAPTER TWO

•      Literature Review                                                                    10

2.1     The Nature and Scope of Sales Promotion                              12

2.2     The Promotion Strategies                                                                 17

2.3     Sales Promotion Planning                                                       18

•      Co-ordinating the Promotion Plan                                          19
  •      The Targets of Sales Promotion                                                  20
  •      Forms of Sales Promotion                                                       23
  •      Promotional Mix Ingredients                                                   30

CHAPTER THREE

•      Research Methodology                                                            35
  • Research Population and Sample Size                                            35
  • Sampling Method                                                                    35
  • Data Collection Method                                                          36
  • Presentation and Analysis Technique                                            36

CHAPTER FOUR

•      Presentation and Analysis of Data                                          38
  • Historical Background of Case Study                                               39
  • data presentation analysis                                                                41
  • test of hypothesis                                                                    42
  • discussion of result                                                                  60

CHAPTER FIVE

• Summary, Conclusion, and Recommendation                         62
  • Summary of findings                                                               65
  • Conclusion                                                                              64
  • Recommendation                                                                     66
  • Bibliography                                                                           71
  • References                                                                               72
  • Appendix – Questionnaire

CHAPTER ONE

1. INTRODUCTION

          Planning is the first of serves of function that managers perform.

          It entails a material picture of what the organization should achieve, when it should be achieved who is to ensure its achieved and how the objectives are to be achieved.

          Planning is the process by which manager establish goal are achieved planning includes all activities that lead to the definition of objective and the determination of appropriate courses of activities to achieve these objectives.

          Strategic planning is a type of planning that seeks to establish the board line along which an organization should develop. It also involve in vestment and financing decision which must be related to each other within the context of the strategic plan.

          Strategic planning assists an organization to access effectively the demands of its external environmental and because of relies very heartily on the information.

          When these external data is combined with internal data management can make estimates of the expected result.

These area the importance of planning.

1. To offset uncertainty and change
2. To gain economic operation
3. To facilitate control
4. To focus attention on objectives
5. It enhances the spirit of togetherness
6. It helps the manage uncertainty

The types of planning g are as follow

1. Micro- economic planning
2. Senatorial planning
3. Budgetary planning
4. Project planning
5. Strategic planning

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