APPLICATION OF PURCHASING CONCEPT AND ITS IMPLICATIONS ON ORGANIZATIONAL OBJECTIVE SERVICE INDUSTRY
CHAPTER ONE
1.1 BACKGROUND TO THE STUDY
The purchasing concept is an important management philosophy used in the operation of business today. But before this other business philosophiser such as the production and selling concepts. However with the change of circumstances and prefiguring competition in the business world the purchasing concept emerged and came into focus.
As competition between business geared up, it become imperative to turn attention to customers needs and wants. The purchasing concept arose to change all other previous concepts. The purchasing concept holds than that the key to achieving hunting the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than, competitors.
The; purchasing concept is a management philosophy orientation or frame of mind which the marketer work with it is based on a purchasing focus, customer orientation co-ordinated marketer works with it is based on ;a market works with orientation co-ordinated purchasing and profitability (kotter 1997: 19-23)
Purchasing have argent that the purchasing concept is the appropriate philosophy for conducting business simply stated he purchasing concepts suggest that an organization should satisfy consumer needs and wants in order to make project to implement the purchasing concept organizations must understand their consumers and stay close to them to provide service that consumers will purchase and use appropriately (peter and solemn 1996:6)
From what is being seen an real today’s in the society not all business organisation adopt the purchasing concept for example, midst of scarcity the customer is not the king. Rather it is the seller that is the king most companies do not relay group or embrace the purchasing concept unit they are driven to it by circumstance like sales growth, changing of buying increase in market expenditure there is now force competition in the foundry and dry cleaning service industry in Nigeria.
Fewed with competition it becomes imperative to engage in sustained and appropriate purchasing strategy. So laund and dry cleaning service in Nigeria today appreciate the need for purchasing their service because they know they cannot survive without using purchasing strategies, untaken before when most laundry same did not consider purchasing as being necessary department which plan their purchasing strategies, customer satisfaction has become he focus of transport company in owerri operations.
Customers are complain that they are not satisfied with the service of there Landry and dry transport firms they do not show that they are practising the purchasing concept on attaching importance to customer satisfaction with straight comic Landry purchasing concept for improved performance.
1.2 STATEMENT OF THE PROBLEMS
for many years, the purchasing concept has not been firms in Nigeria especially in the Transport service. Service firms that accentual the purchasing concept required that organisation to change it’s purchasing concept as a purchasing text rather than something in which the entire organisation has been involved.
There is poor implementation of the purchasing concept and its implications on organizational objective Nigeria . most consumers of dry cleaning service are not actually satisfied. There has been a lot of complaints ranger from those o in efficiency favouritism , unfriendly attitude of workers considering now ITC in Owerri metro is could we say that these criticism and complements are justified? Ha Imo Transport company failed to implement the purchasing concepts? Are customers dissatisfied from there Imo Transport company these question and other are focus of this study.
