ASSESSMENT OF PHYSICAL DISTRIBUTION SYSTEM USED BY BEVERAGE FIRMS
ABSTRACT
This research work tries to appraise the assessment of physical in the management of customer service level in the beverage industry with special reference to beverage firm company Owerri.
The focus of this research work is to find out the effect of distribution strategies and factors in the achievement of customer service level of beverage firm company, thus work further highlight on the assessment and impact of physical distrtibution in the creation of satisfied customers and the general profitability of the company. This project is composed of five chapter, chapter one is the introduction of the subject master, General description of the study, statement of problem, purpose of the study, relevant research question and hypothesis, definition of terms , significance as the study and limitation of study.
Chapter three is the research methodology. If will involve the research design, questionnaire design sampling and selection of respondent, other methods used and data analysis method.
Chapter four deals with the analysis of data and testing of hypothesis, data presentation, decision rule and discussion of major findings.
Chapter five deals on the summary, recommendation, and conclusion.
CHAPTER ONE
INTRODUCTION
1.1 GENERAL OVERVIEW OF THE STUDY
Exchange, the most economically and socially acceptable, way of satisfying needs is the essence of all business and personal selling is a strategic means of achieving that. in other words, the life of the organization lies on the efforts of the sales they identify the prospects, persuade then to effect physical exchanges and advice them and the organization to ensure an enduring and satisfying relationship. Ezirim, (2002 page 305 of the opinion that no company can per firm by itself all the activities involved in production and distribution of its product and services to its final markets. Most managers in the present day business have confessed that the most difficult problem of man is managing people at work.
In the area of sales, where assignments may take the workers private hours, some times at a distance far from the head. The Job of management get presents an added taskto the manager. A way to get out of the jungle involves effective training and recruitment, valuable motivation, etc. These activities form the nucleus of sales management is necessary because selling, as we know is a strategic marketing function that assists heavily in the realization of the corporate objectives.
By definition, Okeke (1994) page 105 says that sales management is the organization efforts necessary in planning sales objective specifying selling efforts needed in realizing the appropriate sales force controlling their operations towards ensuring full realization of sales objectives.
It is obvious that soft drinks have acquire a household and societal recognition such that it is often used in occasions and one can hardly avoid an intake of it each day. Another fascinating aspect which attracted the researchers involved in recent times amongst the soft drink producers and their enduring physical distribution pattern of varied strategies to promote propagate an perpetuate the demand for their product.
The researcher will concentrate his research effort on beverage firm company because from observation, beverage firms company seen to be one of best that is making a great impact on publish awareness and its competitive proves very forceful.
Beverage firm company is a foreign company from New York, U.S.A. it was brought to Nigeria under a franchise agreement by one Lebanese shipping magnate Mohammed El-khald. The agreement was signed in 1959 and stated beverage firm operations on 1st October 1960 at Ijora in Lagos as the corporate head offices.
Today, beverage firms has bottling plants at oregivne, Ikeji, Kano Illorin, Kaduna and lastly aba which was established in 1988 and started bottling operations in march 1989 depots located in deferent places of the world. Management according to Okafor A.I (1996) need to take their sales people for granted beliving they will always perform at top levelall times .it then becomes very important for sales managers to realize the importance of an adequate compensation plan, and other motivational tools towards producing top flight sales representative. Management therefore needs to be very careful in the handling of its sales force right from the recruitment a selection of its sales force to their retirement or leaving the organization.
