ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU)

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU)

ABSTRACT

This project work was design to study the attitude of consumers towards made in Nigeria goods with special reference to women world boutique in Enugu metropolis.  A survey was conducted in five (s) zones to obtain field data.

The objectives of the study were to find out the following;

1. The factor that influence the attitude of Nigerians towards made in Nigerian women’s wears.
2. It the presence of foreign women’s affect the purchase of locally made one
3. If locally manufactured women’s are not purchase due to their inferiority of  foreign.

The following hypothesis were tested using chi-square at 5% level of significance.

H₀: Most consumer / buyers do purchase locally manufactured women wears due to their inferiority in relation to foreign.

H₁: Most buyers do not purchase locally manufactured women wears due to their inferiority in relation to foreign ones.

H₂: Presence of foreign women’s affect the purchase of locally made ones

H₂₁: Presence of foreign women’s wears does not affect the purchase of locally manufactured one.

H₃₀: social class influence buyers choice of women’s wears.

H₃₁: Social class does not influence buyers choice of women’s wear.

A lot of interesting result were obtained.

Firstly, most buyers do not purchase locally manufactured women’s wears due to inferiority in relation to foreign competing brand.

        Secondly, the presence of foreign women’s wear affect the purchase of locally made one by reducing the number of its purchase.

        Thirdly, social class does not affect the purchase of buyers of the afore mentioned topic. Other result, were also obtained in addition to above, such as, majority of staff and customers of women’s wears accepted/  rated locally made women’s among others.

1. Our local manufactures should try as much as possible to improve on the quality of their products by using high quality raw materials and use of modern techniques and technologies so as to reduce price.
2. A will organized campaign should be carried out by manufactures association of Nigeria (MAN) to convince the public of the premier quality of the locally made product.
3. Textile manufactures should try to make cost affordable to the manufacturers by reducing the manufacturing cost and hence selling price.
4. Minimization of banning of importance of foreign women’s wears in Nigeria so as to reduce emphasize consumers lay on them.

A lot of limitation stood against this project for example, inability to survey the entire state, high some of money incurred, and in sufficient time restricted a more detailed job.

However, the researcher believe that this work will definite help in understanding the subjective matter better and also the result so obtained implemented will help in re-orienting the consumer attitude towards made in Nigeria good in general.

TABLE OF CONTENTS

CHAPTER ONE

1.0    Introduction                                                                         

1.1    Background of the study

1.2    Statement of Problem

1.3    Objective of the study

1.4    Research Hypothesis

1.5    Significance of the Study

1.6    Scope of the Study

1.7    Limitations of the Study

1,8    Definition of Terms

CHAPTER TWO

Review Of Related Literature                                          

CHAPTER THREE

Research Design and Methodology

3.1    Research Design

3.2    Population of the Study

3.3    Determination of Sample

3.4    Sampling Technique

3.5    Research Instrument Used

3.6    Questionnaire Administration

3.7    Method of Data Analysis

3.8    Validity of Research Instrument

3.9    Reliability of Research Instrument

CHAPTER FOUR

Presentation, analysis and Interpretation of Data

4.1    Presentation of Data

4.2    Testing of Hypothesis

CHAPTER FIVE

Summary of findings, Conclusion and Recommendations

 5.1   Summary of Findings

5.2    Recommendations

5.3    Conclusion

Bibliography

Appendix

CHAPTER ONE

INTRODUCTION

1.1    Background of the Study

To a large extent, the coming of white man into Nigeria contributed to the importation of wears including children andult ad wears.  Formerly, these wears were for the colonial master, their facilities and few rich Nigeria that could afford them.  But as we goy accustomed to western culture, search for imported goods became great.  This brought some manufacturers of these wears for instance Bata into our country.

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ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS (A CASE STUDY OF WOMEN WORLD BOUTIQUE, ENUGU)