TABLE OF CONTENTS
CHATER TITLE PAGE
Fly Leaf
Title Page – – – – – – – i
Certification – – – – – – ii
Dedication – – – – – – – iii
Acknowledgements – – – – – iv
Table of Contents – – – – – v-vii
List of Tables – – – – – – viii-ix
List of Appendix – – – – – – x
Abstract – – – – – – – xi
1.0 INTRODUCTION – – – – – 1
- Background of the Study – – – – – 1-3
- Statement of the Problem – – – – 4
- Objectives of the Study – – – – – 4-5
- Research Question – – – – – 5
- Significance of the Study – – – – 5-6
- Limitations of the Study – – – – 6
- Definition of Terms – – – – – 7
2.0 REVIEW OF RELATED LITERATURE – – 8
2.1 Related Literature – – – – – – 8
2.1.1 Concept of News Report – – – – 9-10
2.1.2 Audience Perception of Media Messages – – 10-12
2.1.3 Television Influence and Language, an Interface – 12-13
2.1.4 Language as An Aesthetic Element of Media
Manipulation – – – – – – 13-17
2.2 Reviews of Studies – – – – – 17-21
2.3 Theoretical Framework – – – – – 21
2.3.1 Selective Theory – – – – – – 22-24
3.0 RESEARCH METHODOLOGY – – – 25
3.1 Research Design – – – – – – 25
3.2 Population of the Study – – – – – 25-26
3.3 Sample Size and Sampling Procedure – – 26-29
3.4 Description of Research Instrument – – – 29-30
3.5 Method of Data Collection – – – – 30
3.6 Validity of Research Instrument – – – 30-31
3.7 Method of Data Analysis – – – – 31
4.0 DATA PRESENTATION, ANALYSIS AND DISCUSSION
4.1 Data Presentation and Analysis – – – 32-41
4.2 Discussion of Findings – – – – – 41-45
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary – – – – – – – 45-46
5.2 Conclusion – – – – – – – 46-47
5.3 Recommendations – – – – – 47
Reference
Appendix
ABSTRACT
The focus of this research work was to investigate “Audience Perception of NTA Uyo News Presentation”. The study adopted the survey method as research of fifteen questions was used as research instrument. The questionnaire was administered on 384 respondents 342 copies were returned and these returned copies made the sample for the study. Their answered to the question formed the data, which were analyzed using simple percentages. The findings revealed among others that 100% of the respondents positively affected by NTA Uyo News, thus viewer’s perception were positive. Among various recommendations made are that NTA Uyo should improve on the quality of its News production to serve the audiences of Uyo better and as well serve them timely an up-to-date news reports.
