STRATEGIC MARKETING PLANNING AS AN ESSENTIAL TOOL FOR ORGANIZATIONAL GROWTH ...
TABLE OF CONTENTS
Title
page
Certification
Dedication
Acknowledgement
CHAPTER ONE
1.0 Introduction
Background to the studyStatement of the Research Problem Aims and Objective of the StudySignificance of the studyScope...
IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCT
ABSTRACT
This projected is concerned with the impact of sales promotion strategies on customers patronage...
EFFECTS OF ENTREPRENEURSHIP DEVELOPMENT ON EMPLOYMENT GENERATION IN LAFIA METROPOLIS (A...
EFFECTS OF ENTREPRENEURSHIP DEVELOPMENT ON EMPLOYMENT GENERATION IN LAFIA METROPOLIS (A CASE STUDY OF SELECTED SMALL SCALE ENTERPRISE)
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Background to Study
There is no...
ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY (CASE STUDY OF...
ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY (CASE STUDY OF STOCK EXCHANGE)
CHAPTERÂ Â Â ONE
OVERVIEW OF THE STUDY
The capital market is the market for dealings,(...
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS...
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN MARKETING OF CAPITAL GOODS CASE STUDY OF ANAMCO LTD ENUGU
PREFACE
         This study of cusses on the effectiveness...
THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS
THE IMPACT OF MARKETING COMMUNICATION ON SALE OF CONSUMER GOODS
ABSTRACT
This research work is establish theoretical and empirical basis that show that impact of marketing...
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE...
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA A CASE STUDY OF MAGNUM TRUST BANK PLC
Abstract
         This research was carried out to primarily...
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW...
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT AND PLANNINGÂ Â (A CASE STUDY OF BERGER PAINT PLC)
 ABSTRACT
In the history of...
THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTS...
THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTS IN ENUGU METROPOLIS (A STUDY OF EMENITE NIGERIA PLC)
ABSTRACT
This research was designed to...
CONSUMERS’ PERCEPTION OF TRUTH IN ADVERTISING
TABLE OF CONTENTS
Title Page........................................................................................................ i
Dedication...................................................................................................... ii
Acknowledgement......................................................................................... iii
Certification.................................................................................................... iv
Table of content................................................................................................ v
Abstract........................................................................................................... viii
Chapter One: Introduction
Background to the Study......................................................................... 1Statement of the Problem…..................................................................... 3Objectives of the...
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE...
THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY FIDELITY, ABA BRANCH)
ABSTRACT
This study examined the role of product Management...
ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY
ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY
ABSTRACT
This research work tilled “ Public Relations as a tool for Customer Attraction and...
THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING...
THE IMPACT OF INFORMATION AND COMPUTER TECHNOLOGY ICT ON THE MARKETING OF AUTOMOBILE PRODUCTS IN NIGERIA (A CASE OF AUTOSTAR LIMITED ENUGU)
ABSTRACT
The Impact of...
APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT...
APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS
ABSTRACT
The history of advertising is as old as man himself. The story date...
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL...
THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRIÂ (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI)
Â
ABSTRACT
This work as on the...
