THE USE OF SALES PROMOTION IN THE DISTRIBUTION OF DRUGS A...
CHAPTER ONE
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
An organization can be viewed as successful if it can achieve its planned objectives and set...
THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up...
THE IMPLICATION OF TRADE UNIONISM ON EMPLOYEES WELFARE IN AN ORGANISATION
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
The existence of conflict in Nigeria industrial organisation can no longer be treated with disdain, neither can students suppress it....
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY...
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Â Â Background of the Study Relationship marketing is one of the aspects of newly developed philosophy in marketing, which is Holistic...
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES A...
ABSTRACT
This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry....
THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF OMO DETERGENT...
ABSTRACT Â Â Â Â Â Â Â This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were...
THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES A...
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Advertising is one of the four promotional tools companies use to direct persuasive communications to consumers...
PROBLEMS AND PROSPECTS OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA. A...
ABSTRACT
The main purpose of this study is to identify the problems and prospects of small and medium enterprise in Enugu East Senatorial Zone....
PRICING STRATEGIES ADOPTED IN MARKETING OF ALUMINIUM PRODUCT IN NIGERIA
CHAPTER ONE
INTRODUCTION
How much do you think we ought to sell it for? This is the question frequently asked by the executives who have...
IMPACT OF LIQUIDITY MANAGEMENT ON THE DEPOSIT BANKS IN NIGERIA A...
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Liquidity management in financial context means ways with which assets can easily...
MATERIAL MANAGEMENT AS A TOOL FOR ORGANIZATIONAL GROWTH. COMPARATIVE STUDY OF...
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The contribution of the manufacturing sector to the growth of an economy cannot be overemphasized especially...
THE IMPACT OF MARKET SEGMENTATION ON ORGANIZATION GROWTH IN NIGERIAN WITH...
ABSTRACT
This research work is to examine market segmentation as a tool for organization’s survival and growth in Nigeria using (Nigerian Brewery PLC as a...
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY...
TABLE OF CONTENT
Title Page ...
MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE...
ABSTRACT
In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. ...
EFFECT OF STREET HAWKING CHILDREN IN IBAGI LOCAL GOVERNMENT AREA OF...
CHAPTER ONE
Introduction
1.1 Background to the Study
Street hawking is a form of selling of goods along the road from one place to the...