EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER...
EFFECT OF PRICE AND PRICE CHANGES ON THE SALES OF CONSUMER GOODS
CHAPTER ONE
INTRODUCTION
1.1Â Â Â Â Background to the Study
Prices go by many names. It is all...
EFFECT OF PERSONAL SELLING ON SALES GROWTH
EFFECT OF PERSONAL SELLING ON SALES GROWTH
CHAPTER ONE
INTRODUCTION
1.1Â Â BACKGROUND OF THE STUDY
Personal selling is an important component of the overall marketing strategy of an organization....
THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS...
THE IMPACT OF ADVERTISING ON THE SALES VOLUME OF CHICKEN FOODS HOTEL INDUSTRIES LIMITED
ABSTRACT
This project is aimed at looking into “The Impact of Advertising...
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER...
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS
ABSTRACT
This research study is on the importance of salesmanship in the marketing of...
AN EVALUATION OF THE COST OF PACKAGING AND IT’D IMPLICATIONS ON...
AN EVALUATION OF THE COST OF PACKAGING AND IT'D IMPLICATIONS ON THE PROFITABILITY OF A MANUFACTURING ORGANISATION
CHAPTER ONE
INTRODUCTION
1.1Â Â BACKGROUND OF THE STUDY
We live in...
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE
ABSTRACT
Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and...
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES
ABSTRACT
This research was carried to find “The Role of advertising in marketing of hotel service in...
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH  (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
ABSTRACT
The study was on Advertising as a Power Tool for...
TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS
ABSTRACT
This study which  is on trade fair  as an instrument the promoting manufactured goods in ...
PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS
PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTSÂ (A CASE STUDY OF PETALS ENUGU)
ABSTRACTThis research project is very crucial study for petals...
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
ABSTRACT
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis...
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC AN EVALUATION
ABSTRACT
This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu.
The objectives...
THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON...
THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON NITEL PLC OPERATIONS
CHAPTER ONE
INTRODUCTION
1.1Â Â BACKGROUND OF THE STUDY
Prior to independence, the provision of...
THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN...
THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY.(A CASE STUDY OF PZ NIGERIA PLC ABA)
ABSTRACT
The research project deals...
THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY
THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY
ABSTRACT
The purpose of this research was to investigate the degree of effect product quality has on brand...
