AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE...
AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM (A CASE STUDY OF FAN MILK (NIG) PLC OWERRI)
ABSTRACT
The primary purpose of this study...
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE...
A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE(A CASE STUDY OF CONSUMERS IN OWERRI MUNICIPAL COUNCIL)
CHAPTER ONE
INTRODUCTION
1.0 BACKGROUND OF THE STUDY
Marketing is the...
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW...
AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC)
ABSTRACT
In the history of...
MASS MEDIA ADVERTISING AND CONSUMER PREFERENCE DECISION (CHAMPION BREWERIES PLC, UYO)
MASS MEDIA ADVERTISING AND CONSUMER PREFERENCE DECISION (CHAMPION BREWERIES PLC, UYO)
ABSTRACT
This research project is a study on Mass media advertising and consumer preference decision,...
THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC...
THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY (A CASE STUDY OF ZENITH BANK
ABSTRACT
Marketing activities play a vital role...
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A...
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OF PEACOCK PAINTS LIMITED)
ABSTRACT
The purpose of this study is the impact of...
THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK...
THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA. (A CASE STUDY OF 7 UP PLC ABA ABIA STATE)
ABSTRACT
This work...
THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS...
THE EFFECT OF SALES PROMOTION AS A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY IN IMO STATE (A CASE STUDY...
THE EFFECT OF SALES FORCE MOTIVATION ON SALES PERSONNEL PERFORMANCE(A STUDY...
THE EFFECT OF SALES FORCE MOTIVATION ON SALES PERSONNEL PERFORMANCE(A STUDY OF COCA-COLA BOTTLING COMPANY PLC.)
ABSTRACT
Sales force motivation describes a sales force intrinsic enthusiasm...
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES...
THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC
ABSTRACT
Product re-packaging is an important part of...
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS...
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G)
ABSTRACT
If any enterprise decides...
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES(A CASE STUDY...
THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES(A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH)
ABSTRACT
The research was conducted on the basis of...
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE.(A CASE...
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE.(A CASE STUDY OF SELECTED TEST BOOK PUBLISHING COMPANIES IN OWERRI).
ABSTRACT
The major problem addressed in...
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A...
THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC.
ABSTRACT
Marketing information system played in the satisfaction of...
THE IMPACT OF MARKETING RESEARCH ON THE MARKETING OF SOFT DRINK...
THE IMPACT OF MARKETING RESEARCH ON THE MARKETING OF SOFT DRINK IN NIGERIA(A Case Study of Seven-Up Plc Aba, Abia State)
ABSTRACT
This work is based...
