STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
ABSTRACT
The research focused on how to launch a new product to the market. The primary goal was to investigate...
EFFECTIVE MARKETING STRATEGIES FOR HEALTH CARE SERVICES IN ENUGU METROPOLIS (A CASE...
ABSTRACT
Sequel to the emergence of the service economy, marketing, which was known for only physical goods has now widened its scope to cover all...
EFFECT OF SALES PROMOTION ON THE SALES OF MOBILE PHONE LINES
ABSTRACT
The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study...
DETERMINANTS OF TOURISM SERVICE MARKETING RESPONSIVENESS IN THE SOUTH-SOUTH GEOPOLITICAL ZONE,...
ABSTRACT
Tourism marketing responsiveness is not uniform. They vary according to the uniqueness of the destinations. For a destination to be successful, it is imperative...
DESIGN AND IMPLEMENTATION OF AN ONLINE MARKETING INFORMATION MANAGEMENT SYSTEM
ABSTRACT
The Project Online marketing information management system is a complete multi-user website. The system helps in buying of goods, products and services online by...
ANALYSIS AND DESIGN OF POINT OF SALE MACHINE
ABSTRACT
The global community especially the technologically advanced world is striving to attain what has been the global information age. It is an age that...
AN EVALUATION OF THE COST OF PACKAGING AND ITS IMPLICATION ON...
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
We live in a world of packaging our foods, our supplies and to a large extent our clothing. We use...
ENTREPRENEUR MARKETING STRATEGIES AND CUSTOMERS PATRONAGE OF SMALL AND MEDIUM SCALE...
CHAPTER ONE
INTRODUCTION
Strategy is the way, method, technique or plan which an individual or organization intends to exploit in achieving success in the marketplace or...
A STUDY OF THREE SELECTED SMES IN ETIO-SA LOCAL GOVT AREA,...
Abstract
The study aims at assessing the problems and prospects of small and medium enterprises (SMEs) in Etio-sa LGA of Lagos state, Nigeria. The objectives...
THE EFFECT OF MARKETING ON TOURISM DEVELOPMENT IN CROSS RIVER STATE.
ABSTRACT
This study was conducted to determine the effect service failure has on the adoption of electronic banking in Calabar, Cross-River State, Nigeria. The need...
SERVICE FAILURE AND ITS EFFECT ON CONSUMERS ADOPTION OF ELECTRONIC BANKING...
ABSTRACT
This study was conducted to determine the effect service failure has on the adoption of electronic banking in Calabar, Cross-River State, Nigeria. The need...
DEVELOPING AN INTEGRATED MARKETING COMMUNICATIONS PLAN FOR AFRICAN POLISTAS.
Table of Contents
EXECUTIVE SUMMARY............................................................................................................ 4
CHAPTER ONE: INTRODUCTION.......................................................................................... 7
INTRODUCTION................................................................................................................. 7Overview of Chapter............................................................................................................. 8Company Profile.................................................................................................................... 9Rationale for Selecting African Polistas.............................................................................. 10Industry Analysis................................................................................................................. 10SWOT analysis.......................................................................................................................................................... 11PESTLE Analysis.........................................................................................................................................................
DESIGNING A STRATEGIC INVESTMENT FRAMEWORK FOR BANQMONI LIMITED
TABLE OF CONTENTS
DECLARATION................................................................................................................. i
ACKNOWLEDGMENT.................................................................................................... ii
EXECUTIVE SUMMARY............................................................................................... iii
CHAPTER 1: INTRODUCTION....................................................................................... 1
Purpose of the Project................................................................................................ 1Scope of the Project................................................................................................... 1Profile of BanqMoni Limited.................................................................................... 1Rationale for Selecting...
CONSUMERS’ PERCEPTION OF TRUTH IN ADVERTISING
TABLE OF CONTENTS
Title Page........................................................................................................ i
Dedication...................................................................................................... ii
Acknowledgement......................................................................................... iii
Certification.................................................................................................... iv
Table of content................................................................................................ v
Abstract........................................................................................................... viii
Chapter One: Introduction
Background to the Study......................................................................... 1Statement of the Problem…..................................................................... 3Objectives of the...
THE INFLUENCE OF PRODUCT ADVERTISING ON CONSUMER BEHAVIOR
CHAPTER ONEINTRODUCTION1.1 Background to the StudyAdvertising is one of the four promotional tools companies use to direct persuasive communications to consumers or buyer and...