THE EFFECT OF ADVERTISING ON CONSUMER BRAND PREFERENCE A CASE STUDY...
CHAPTER ONEINTRODUCTIONBackground to the StudyWe live in a world that is dynamic and complex. The business environment is becoming more complicated everyday and as...
SALES PROMOTION AS AN EFFECTIVE STRATEGY FOR ACHIEVING MARKETING GOALS IN...
ABSTRACTThis study examines sales promotion as an effective strategy for achieving marketing goals in an organization with particular reference to (Champion Breweries PLC. Uyo,...
CUSTOMER PERCEPTION OF SERVICE QUALITY AND PERFORMANCE OF HOTEL INDUSTRY A...
TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - - - iiCertification...
EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOR
CHAPTER ONEINTRODUTIONBackground of the StudyThe American Association of marketing defines Marketing as an organizational function and a set of processes for cresting, communicating and...
DETERMINANTS OF CONSUMERS PURCHASE BEHAVIOR TOWARD LOCALLY MADE SHOES IN NIGERIA...
TABLE OF CONTENTSTitle Page - - - - - - - - - iDeclaration - - - - - - - - - iiCertification...
QUALITY SERVICE DELIVERY AND CUSTOMERS’ SATISFACTION: A CASE STUDY OF FIRST...
CHAPTER ONEINTRODUCTION1.1 Background to the studyThe Banking industry which consist of various banks put together consist of the following; central Bank of Nigeria, commercial,...
ONLINE PRESENCE AND CONSUMER BUYING BEHAVIOR
CHAPTER ONEINTRODUCTION1.1 Background to the StudyPrior to this time, marketing activities were basically conducted traditionally. Marketing contacts were made between the potential consumers and...
SERVICE QUALITY PERCEPTION AND PERFORMANCE IN DIAMOND BANK
CHAPTER ONEINTRODUCTIONBackground to the studyService is part of every one’s daily life. Service is one fundamental aspect of individual, groups, institutions and even government....
EFFECTS OF SALES PROMOTION ON CUSTOMER PATRONAGE OF FAST FOOD OUTLET...
ABSTRACT
This is a research work carried out to evaluate the effect of sales promotion with particular reference to Kilimanjaro fast food outlet. The objectives...
EFFECT OF UNETHICAL RECRUITMENT PRACTICES ON EMPLOYEES’ TURNOVER A STUDY OF...
TABLE OF CONTENTS
Title Page - - - - - - ...
EFFECT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF ORGANIZATION A...
TABLE OF CONTENTS
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BULK SMS AND PURCHASING HABITS OF UYO RESIDENTS ON AIRTEL NIGERIA...
ABSTRACT
This study is concerned with assessing the effect of Bulk SMS on Purchasing Habits of Uyo residents with reference to Airtel Nigeria Services. The...
ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT
Abstract
Due to the economic condition of Nigerian society, firms undertaking new product development are faced with an environment which is characterised by long lead...
TRAINING AND DEVELOPMENT OF EMPLOYEES AS PANACEA FOR IMPROVING PRODUCTIVITY IN...
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
One of the most important references that is difficult in any organization is human...
THE USEFULNESS OF FINANCIAL STATEMENT AS A GUIDE TO INVESTMENT DECISION...
ABSTRACT
It is a fact that the useful ness of financial statement cannot be over emphasized, thus, this study was under...
