COMMUNICATION AS A MAJOR TOOL IN DIRECTING FUNCTION OF MANAGEMENT (A CASE STUDY OF NIPOST ORGANIZATION, ENUGU)
The purpose of this research project is to reveal communication as a major tool in directing Functions of management, both primary and secondary data were used to elicit information from the sample studied the primary source of data were response from questionnaire and personal interview, while secondary source were form text-books on communication and periodicals.
One hundred questionnaires were distributed to the sample of the staff and management of the organization. There were ninety percent returned and 10% unreturned.
The study revealed that there is no effective channel of communication in the organization.
The investigation reviled that also that the organization takes grapevine information very important.
The researcher finally made a far researching recommendation which includes that there should be an effective channel of communication in the organization.
The researcher also recommends that the junior staff should be given chance to communicate face to face to discuss their problems.
Communication is basic to the existence and survival of any human organization.
As a fundamental tool in management, it has been a primary concern to administrators in all-human institutions, be it business, military, government, education, hospital, research and so on. Whenever there are two or more persons working towards the achievement of set objectives or goals, success will naturally not to achieve if the importance of communication is neglected.
Danyer, (1972) defined management as “being concerned with the direction and control of an enterprises and involves planning and directing of the work of others”. These managerial function cannot be successfully carried out in the absence of a good communication network.
Peter 1955 (pg.112) in his book entitled “The practice of management” pointed out that “ a manager can only make his objective effective by communicating then to the subordinates whose performances required to attain then. He further emphasized that not do decisions have to be made, but they have to be communicated to whom it is meant to know what is expected of then.
In his own contribution, Chese (1984:p.78) postulated that “there is an increasing need for effective employee communication system if the firm is to achieve success? He explained that” management is realizing that in order to maintain output for the firm, communication channels in the firm must be modern, effective and as humanly personal as possible”
The impact of communication in business organization and or on human being is very enorious. Communication consists for more than telling people things or what to do until a manager learns to understand and becomes skilled in the basic process of transmitting and receiving information he cannot possibly lead or motivate the work in the manner required to set the work done more effectively.
We often communicate unknowingly as others observe our actions and facial experience and drive inferences or conclusions from. “Expert have shown that the percentage of time allocated to communicate is very high ranging from 75% of our warring hours. Five percent of this time is spent in writing 10% increasing, 35% in talking are 50% in listening.
It is therefore not surprising to note that poor communication breeds, spreads and is always the root of organisational problems.