This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.

One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the potentials to convey a lot much more information although images still convey a lot information because the human visual system is a sophisticated information processor.

Animated being recorded or produce for viewing is typically presented in film or video format and it cuts across advertising by recording a series of still images.

This research project also looks in the vital role animation and computer animation plays in advertising as mentioned in the first paragraph.

Animation got a big bit when it delved into television and television been one means which advertising can achieved effectively.

This was a turnover for animation. Initially animation was just art. Computer animations coming in to play, advert or commercials are now more interesting creating attention, talking of attention, ‘An animation banner ad will have greater attention- getting capacity than a static banner ad.’ This will be discussed later.

It’s very improper to state any exposition or revealing of computer animation and it role in advertising without having the knowledge of animation and its background.

Animation refers to the process, in which each frame of a film or movie is produced individually whether generated as a computer graphic, or by photographing drawn images, or by repeatedly making small changes to model and then photographing the result. When the frames are strung together and the resulting film is viewed at a speed of 16 or more frames per second. There is an illusion of continuous movement (due to the persistence of vision).

Generating such a film is very labour intensive and tedious, through the development of computer animation has greatly speed up the process. A graphic film format, which is called GLF, allows animation to be reviewed on a computer.

Another format called flash allows for animation to be viewed over on the Internet.

But basically, to ‘animate’ is to literally ‘to give life to’.

Animating is moving something, which cannot move itself.

Animation adds to graphics the dimension of, which vastly increases the amount of information, which can be transmitted. In order to animate something, the animator has to be able to specify, either directly or indirectly, how the thing is to move through time and space.

There are different styles of animation:

1. Traditional animation

2. Rote scooping

3. Computer Animation

4. Cutout animation

5. Analog computer animation

6. Stop- motion animation

7. Clay motion

8. Pixilation

9. Limited animation

10. Pinscreen animation

11. Drawn on film animation

The history film animation begins with the earliest days of silent film and continuous through the present day, the first animated cartoon was from French Emile Renaud, that created praxynoscope, animation system of pictures and films of about 500 pictures projected on its own theatre optique, system near from modern film projector, at Musee Gevin in pairs, French, in cartoon on standard picture film was Fantasomogorie by the French director Emile courted in August 17, 1908.

‘Animation should be art… what you fellows have done with it is making it into trade… not an act, but a trade… bad luck’ these were the word from Winsor Mccay, father of animation cartoon. As a then animation was just art.




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