PURCHASING CONCEPT ON THE BUSINESS PERFORMANCE OF HOTEL

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PURCHASING CONCEPT ON THE BUSINESS PERFORMANCE OF HOTEL

 

CHAPTER ONE

INTRODUCTION
1.1  BACKGROUND TO THE STUDY
The purchasing concept is an important management philosophy used in the operation of business today. But before this other business philosophizer such as the production and selling concepts. However with the change of circumstances and prefiguring competition in the business world the purchasing concept emerged and came into focus.
As competition between  business geared up, it become imperative to turn attention  to customers needs and wants. The purchasing concept arose to change all other previous concepts. The purchasing concept holds than that the key to achieving hunting the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than, competitors.
The; purchasing concept is a management philosophy orientation or frame of mind which the marketer work  with it is based on a purchasing  focus, customer orientation  co-ordinated marketer works with it is based on ;a market  works with orientation co-ordinated purchasing and profitability (kotter 1997: 19-23)
In this country today, many business organizations are established and they strive for the actualization of profit making objectives.  However, for any business organization to succeed, it must incorporate some elements of purchasing programme into its policies and programes.
Therefore, for us to effectively appreciate purchasing concept on the business performance of Hotels services, it becomes imperative to us to understand firstly what purchasing concept on the business performance of Hotel service is all about.
Purchasing could be defined as the management process responsible for identifying, anticipating and satisfying customers requirements profitably. (The British Institute of Purchasing 1989:1) Purchasing could also be viewed as a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. (Kotler 1991:10)
Services could be defined as any activity benefit or satisfaction that is offered for sale.  It is essentially intangible and may not necessarily result in the ownership of such business outlet.  Its production may or may not be tied to a physical product.
In a nutshell, hotel is a building where rooms and usually meals are provided for people in return for payment.  Moreover, quality halls and rooms suites are provided.  Such as swimming pools complete business centre, laundry services to mention a few.  Hotels in Nigeria offers important services and facilities such as lodging accommodation (presidential suite, executive suites and master bedroom).  Rooms services restaurant, bar, club houses, etc.  Recreational facilities such as swimming pools, Lawn tennis courts, garden park etc.
On the other hand, restaurant is a place where meals are prepared, served and eaten.  Since well equipped restaurants have television sets, musical sets etc to keep the customers in relaxation mood, (same are of high capacity where you go and have what you want and leave).

 

 

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PURCHASING CONCEPT ON THE BUSINESS PERFORMANCE OF HOTEL

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