CONSUMER PROTECTION POLICY IN NIGERIA (A CASE STUDY OF SURVEY OF CONSUMERS IN ENUGU STATE)
ABSTRACT
Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday application in improving product innovation. The main aim of this project is to known the impact of “marketing mix” in the accomplishment of organization objectives. Over the years, unfective marketing communication has had a negative effect on marketing mix, which makes is ask question. How much is marketing communication (promotion) appreciation in enhancing the positive outcome of other marketing variables. Marketing communication itself is the effort by a firm or company to design and disseminate information about it product existence, feature turns and the benefits to the target markets, using different medium. This study is expected to throw more light on how effective marketing mix (product, price, promotion, and place) can help accomplish organization objectives.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the study
1.3 Objectives of the Study
1.4 Hypothesis/ Research Questions
1.5 Significance of the study
1.6 Scope/ Delimitation of the study
1.7 Definition of terms
1.8 Limitation of the study
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Scope of Consumerism
2.2 Perspective on Consumerism
2.3 The Nigeria Context
2.4 The Need for Consumer Protection in Nigeria
2.5 Basic For Consumer Protection Policy in Nigeria
2.6 Perspective on Consumer Protection
2.7 Consumer Laws in Nigeria
2.8 The Consumer Profile
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 sources of Data
3.2 Research Instrument Used
3.3 Population of the study
3.4 Sample Size for Consumer
3.5 Sample Size for Producers
3.6 Questionnaire Distribution
3.7 Pattern of Questionnaire Distribution
3.8 Questionnaire Distribution
3.9 Problems Encountered
CHAPTER FOUR
PRESENTATIONS AND ANALYSIS OF DATA
4.1 Presentation and Analysis Of Data
4.2 Test of Hypothesis
CHAPTER FIVE
DISCUSSION OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Marketing practices in the early sixties have its way through satisfying the manufacturer and his goals without considering the consumers position in the product.
