ABSTRACT
Most marketing production and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Duk gas vendor, Ikot Ekpene. To identify the various problems involve in the existing marketing information system of Duk gas vendor Ikot Ekpene is the purpose of this research and to proffer solution to them. Marketing models had been developed in this research as well as marketing system. The study also investigates how Duk gas vendor, Ikot Ekpene manages the marketing information system and also n to provide solution to more structured, efficient and effective marketing control. The software is developed using visual basic 6.0 and access database system.
TABLE OF CONTENT
Title Page – – – – – – – – – i
Certification – – – – – – – – – ii
Dedication – – – – – – – – – iii
Acknowledgement – – – – – – – – iv
Abstract – – – – – – – – – v
Table of Contents – – – – – – – – vi-viii
CHAPTER ONE: INTRODUCTION
1.0 Introduction – – – – – – – 1
1.1 Background of the Study – – – – – – 1-2
1.2 Statement of the Problem – – – – – – 2-3
1.3 Aim and Objectives of the Study – – – – 3
1.4 Significance of the Study – – – – – – 3
1.5 Organization of the Research – – – – – 4
1.6 Scope of the Study – – – – – – – 4
1.7 Definition of Terms – – – – – – 5-6
CHAPTER TWO: LITERATURE REVIEW
2.0 Introduction – – – – – – – 7
2.1 Theoretical Background – – – – – – 7-8
2.2 History of Marketing – – – – – – 8-9
2.3 Importance/Advantages of Marketing Information System – 10
2.4 Disadvantages of Marketing Information System – – 10
2.5 Features of the System – – – – – – 10
CHAPTER THREE: SYSTEEM ANALYSIS AND DESIGN
3.0 Introduction – – – – – – – 11
3.1 Research Methodology – – – – – – 11
3.2 System Analysis – – – – – – – 12
3.2.1 Analysis of the Existing System – – – 12
3.2.2 Problem of the Existing System – – – 12
3.2.2.1 Analysis of the Proposed System – 13
3.2.2.2 Advantages of the Proposed System – 13
3.3 System Design – – – – – – – 13
3.3.1 Input Layout – – – – – – 14
3.3.2 Output Layout – – – – – – 14
3.3.3 Program Algorithm – – – – – 15
3.3.4 Program Flowchart – – – – – 16-20
3.3.5 Database Layout – – – – – – 20
CHAPTER FOUR
SYSTEM IMPLEMENTATION AND DOCUMENTATION
4.0 Introduction – – – – – – – 21
4.1Â Â Â Â System Design Diagram –Â Â Â Â Â Â Â –Â Â Â Â Â Â Â –Â Â Â Â Â Â Â –Â Â Â Â Â Â Â –Â Â Â Â Â Â Â –Â Â Â Â Â Â Â 21Â Â Â Â Â
4.2 Choice of Programming Language – – – – 21
4.3 Analysis of Modules – – – – – – 21
4.4 Programming Environment – – – – – 21
4.4.1 Hardware Requirement – – – – – 21
4.4.2 Software Requirement – – – – – 21
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.0 Introduction – – – – – – – 23
5.1 Summary – – – – – – – 23
5.2 Conclusion – – – – – – – 23-24
5.4 Recommendation – – – – – – – 24
Reference
Appendix A
Appendix B
