DESIGN AND IMPLEMENTATION OF A COMPUTERIZED SALES ANALYSIS SYSTEM (A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)

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CHAPTER ONE

INTRODUCTION

An accurate sales analysis helps you produce, store and ship your products more effectively. That’s why the computerized Sales Analysis System, CSAS is the backbone to good customer service and operations planning. CSAS. allows you to accurately predict future product sales based on past historical information and your future marketing plan. Computerized Sales Analysis System uses artificial intelligence and powerful methodology to quickly create very accurate analysis. The software gives you the ability to predict sales by customer, account group, channel, end-item SKU and package. Both weekly and daily analysis are created with lightning speed, instantly updating on the screen. Some factors and methods used to determine the CSAS. analysis include growth indexing, exponential smoothing, polynomial curve fitting, new product introductions, historic sales, pricing, promotions, seasons and holidays, as well as other factors defined by the user.

CSAS. helps increase your analysis accuracy. The Microsoft Windows format makes CSAS. analysis system easy to learn and use. By implementing C.S.A.S. Sales Analysis System now, you quickly achieve measurable improvements and realize these key benefits Analysis is preparing of an organizational future objectives and its current material and personnel inventory, the general or departmental manager makes an estimate of the current material and human resources that will be able to do in the future and how many more human and material resources the organization must hire to meet its goals (Needle 1999:178). Any business organization without element of analysis in like driving a car blind- folded and being directed by a man looking out through the back window. Furthermore, analysis is prediction; it is an effort by enterprises to know what the future holds for it. Henry Fayol speaks of prevalence as the essence of management.

Planning and Analysis are important tools of company management and decision- making as they assist in the appraisal of investment project in the analysis measurement and improvement of current marketing strategy and manpower planning and in the identification and development of new products and new market further they promote and facilitate the proper functioning of the many aspects of company’s activities. Planning and Analysis are compliment in that for a good result both go together they could be regarded as independent parts that make a specified whole writing also in the concept, Koontz O’ Donneil states that analysis especially where participated throughout the organization may help to unify and co-ordinate plans. By focusing attention on the future, it assists in bringing a singleness of purpose to planning”

DESIGN AND IMPLEMENTATION OF A COMPUTERIZED SALES ANALYSIS SYSTEM (A CASE STUDY OF EASTERN SHOP NIGERIA LIMITED OGUI ENUGU, ENUGU STATE)