THE DEVELOPMENT OF A DYNAMIC WEBSITE FOR COLAJ.CO.UK (MANAGEMENT PROJECT TOPICS AND MATERIALS)
The Internet and the World Wide Web are attracting more and more businesses to have a presence in this incredibly dynamic environment. Colaj is a relatively new company specialised in PR and Marketing that wanted to start a new business idea in the form of a modern website that will act as a virtual collection for artists who create customised items, gifts, art and one-off products and allow them to have a platform to sell.
The main aim of the project was to investigate the latest issues and practices surrounding website development, to identify appropriate methods, tools and techniques to utilise in successful dynamic websites, with a focus on web-based frameworks as a platform that might favour a more agile web development.
The research found that Content Management Systems offer a solid development platform for building a website that meets modern trends in web technologies and also meets the client requirements. A comparison between the top three most popular Content Management Systems, Drupal, Joomla! and WordPress, outlined against the client requirements found WordPress to be the solution most suitable in this case.
The product delivered is a working prototype of a dynamic website ready to be used online, that makes use of WordPress CMS to build a system that allows the matching of registered users searching to either promote their products or to acquire innovative products.
The implementation of the system is presented, as well as the advantages offered by the chosen solution regarding the development process, website maintenance and administration using an advanced Admin interface, and testing. The website is tested using author self- testing techniques and the client testing of all functions to find out how they match the initial requirements.
A critical evaluation of the whole project is also present. The chosen solution proved to be a success, meeting the project objectives and the client requirements.
Finally, the author presents the conclusions following the completion of the research and practical work and makes some recommendations for future developments of the Colaj website.
Chapter 1: Introduction of the Project
1.1 The Colaj Company
Colaj.co.uk is a UK based company specialising in Public Relations and Media, Marketing, Photography and Video promotion and Web design based in Newcastle Upon Tyne.
At the moment, their presence on the World Wide Web is limited to a very basic static website and a Facebook page.
1.2 Colaj.co.uk website
The company is looking to invest money in a new business idea which will take the form of a modern website.
The website will act as a virtual collection of artists who create customised, handmade gifts.
The website will not only have to host a large number of participants but also support a variety of multimedia tools, connect to various social media platforms and be adapted for E-commerce usage.