NEED FOR CREATION DEVELOPMENT AND MAINTENANCE OF GOOD BUYER SUPPLIER RELATIONSHIP
ABSTRACT
The need for creation, development and maintenance of good buyer-seller relationship is very paramount to every organization for it’s existence. It is a process and procedure used by managers (management role) to enhance production and boost profitability in the organization.
This project attempts to examine the nature and environs of buyer-seller relationship. How the relationship can be created (initiation), developed and it’s maintenance are stressed in a more meaningful manner.
This work as arranged in chapters started with the introduction of the work through identifying the problems to be investigated, the objective, scope significance, it’s hypothesis and limitation of the study. Chapter two is a review of professional literature which relates to the subject matter and are stated accordingly. The methodology are presented in chapter three and also the findings presented in chapter four. Ultimately, the conclusion, summary and recommendations of the entire work are done in chapter five, which are all geared towards creating awareness for the need for creation, development, and maintenance of good buyer-supplier relationship. This relationship in the work place faces a demanding and exiting future which will require the highest level of professionals competence. This research work is intended as a contribution to the effectiveness. I hope the work serves the purpose well.
CHAPTER ONE
INTRODUCTION
Organization will be interested in transacting business in an environment filled with fragility and unfriendliness.
Also, no firm will appreciate, if they took time to ignite business light, only to lose them to other firms that will develop and maintain the light. The more an organization creates, develop and maintain good customer relationship, the more benefit and easy going their business operations become. Hence, an organization that creates and develop more and also maintain stands a better chance of survival, growth, and profitability.
These gave birth to this very interesting topic “the significance of need for creation, development, and maintenance of good buyer supplier relationship which could either beneficial or detrimental to an organization. Hence, the need for creation, development and maintenance of good buyer-supplier relationship is as old as creation. There has been traces of this relationship as a stimulating and basic factor for better performance in all human activities.
In the Nigeria context, one notices that friendliness among buyers and suppliers goes a long way to create good business transaction.
This features promently in companies with low productivity in which Unilever brother Plc is not an exception.
With regards to the requirement by any company to keep production planning, there is the need for the buyer to maintain a relationship with his supplier, by using motivated aids to achieve his aim.
This type of approach will help to create an awareness on the part of the supplier and importance that is required of the buyer’s company.
According to Baily and Farmer (1983) buyer and supplies of commodities finds themselves exposed to serious risk of loss (as well as of wind fall profit) because of impracticable changes in buying procedures as earlier stated, it becomes evident that an existing relationship can sustain the buyer, when the supplier gets information about production stoppages an increase or change in price and which makes it unable for the buyer to purchase the materials.
1.1 BACKGROUND OF THE STUDY
This research is based on Unilever Brother’s Nigeria Plc Aba, which outfit is in Nigeria. It was formally know as the best Africa soap company limited in 1923 until it’s name was changed to liver Brothers Nigeria Plc and finally to Unilever Brothers Nigeria Plc, in 1995.
It first started with importing cold water detergent into the country which was white in colour, with some blue greenish sparkles in 1947. The company introduced the omo blue detergent which competed with the cold water surf with increase in demand and changes to taste. The company started diversifying it’s manufacturing plants which lead to the establishment of the branch in Aba in 1949.
Initially, their manufacturing scope is based on local palm oil. Unilever Brother strengthened to foot hold and progressed to drink business by merging with Lipton Nigeria limited in July in 1985 and also merged with the chesebrough product industries limited in December 1988 to become the giant in personal production process.
