Introduction
Conducting business online is essential for many organizations. Even if a company does not sell its products/services online, it’s helpful to have a website and a social media presence for engagement and brand awareness purposes.
This program offers the ultimate knowledge and skills for you to become an e-commerce whizz and resolve how and where to invest businesses marketing budgets and how best to engage with customers. Upon graduation, whether you want to join a global organization or you’re an entrepreneur, this program will ensure you succeed, allowing you to manage an online business.
Study with industry-standard software and online platforms, within a curriculum that follows the latest industry trends to help you stand out.
Skills and competencies
- Successfully start and run an online business
- Develop, plan, and execute a comprehensive online marketing plan
- Set up and run an online store
- Analyze and interpret financial and business data
- Establish and manage an online customer services system
- Become proficient in all key software programs and online platforms
- Plan and execute online sales and marketing representation strategies
- Identify global market opportunities and adjust business and marketing practices to address legal and cultural differences
- Be aware of the most important laws and regulations
- Recruit, train, and manage the sales force for a business
Employability and career
79.5% of our students have secured employment within six months of graduation.
Our graduates have gone onto pursue successful careers in the following roles:
- Digital marketing consultant/strategist
- Digital marketing manager/account manager
- Social media manager
- Advertising consultant
- Marketing coordinator/director
- E-Commerce consultant/strategist
- Online store manager/sales manager
Entry requirements
Domestic students
Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies:
- The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;
- The person is covered by an agreement entered into between the college and an employer or by a government program of studies;
- The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or
- The person holds a Diploma of Vocational Studies (DVS/DEP).
Documents
All applications for admission must be accompanied by the following documents:
- Completed application form
- Non-refundable application fee of $50 CAD and Admission fee of $200 CAD
- Birth certificate (certified copy)
- Most recent academic transcript or diploma:
- Issued by MES (Ministère de l’Enseignement supérieur), if a student in Quebec
- Issued by the province or territory, if a student outside Quebec
- Issued by the institution or state, if an international student
Any official documents issued outside Quebec must be a certified copy or the original. Documents written in a language other than English or French must be accompanied by an official translation.