THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS (A STUDY OF ENUGU METROPOLIS)
ABSTRACT
Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore the topic entitled “The Effect of High cost of transportation and its effect of on cost of consumer goods n within Enugu Metropolis. The researcher has carried out research using questionnaire and oral interview. The researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used tables and analysis in simplifying the data collected. In sample determination the researcher used Bourelys formular in which chi-square was used in testing the hypothesis. In summary high cost of transportation leads to perishable of goods due to inability of the goods to delivery to final consumer to appointed time. and it is recommended that government should provide vehicle to service all identified urban areas for each access and evacuation urban areas for easy access and evacuation of consumer product from rural areas to consumer product from rural areas to urban areas. And should subsidy consumer goods through forming consumer co-operative society.
TABLE OF CONTENTS
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the Problem
1.3 Purpose of the study
1.4 Hypothesis/ Research Hypothesis
1.5 Significance of the study
1.6 Scope Delimitation of the Study
1.7 Definition of Terms
CHAPTER TWO
Review of related literature
2.1 Overview of Marketing Mix
2.2 Definitions of Marketing Mix
2.3 The Marketing Mix as Tools of Study
2.4 Importance of the Marketing Mix
2.5 Marketing Concept
2.6 Holistic Marketing
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Source of Data
3.2 Population of the Study
3.3 Research Instrument
3.4 Validity of Research Instrument
3.5 Determination of Sample Size
3.6 Sample Techniques
3.7 Instrument Used
3.8 Methods of Data Treatment and Analysis
Reference
CHAPTER FOUR
Data Presentation and Analysis
4.1 Presentation and Analysis of Data
4.2 Testing of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Transportation is very important in a developing country like Nigeria.
It is the major root of economic development of every nation. Transportation is an integral part of distribution. This is because an item produced at one point has little value unless it is moved to the place where it is needed or demanded
