EFFECTIVENESS OF SOCIAL MEDIA AND ECONOMIC DEVELOPMENT IN INI LOCAL GOVERNMENT AREA

TABLES OF CONTENTS

CHAPTER  TITLE                                                                         PAGE

Fly Leaf

Title Page    –        –        –        –        –        –        –        i

Certification                   –        –        –        –        –        –        ii

Dedication  –        –        –        –        –        –        –        iii

Acknowledgements-       –        –        –        –        –        iv-v

Table of Contents –        –        –        –        –        –        vi-viii

List of Tables       –        –        –        –        –        –        ix

List of Appendices                  –        –        –        –        –        x

Abstract      –        –        –        –        –        –        –        xi

1. INTRODUCTION      –        –        –        –        –        1
   1. Background of the Study                  –        –        –        –        1-4
   1. Statement of the Study  –        –        –        –        –        4-5
   1. Objectives of the Study  –        –        –        –        –        5
   1. Research Questions-      –        –        –        –        –        5-6
   1. Scope of the Study-       –        –        –        –        –        6
   1. Significance of the Study                  –        –        –        –        6
   1. Limitations of the Study                   –        –        –        –        7
   1. Definition of Terms       –        –        –        –        –        7-8

• REVIEW OF RELATED LITERATURE                  –        9
  • Overview of Social Media       –        –        –        –        9-14
    • The Evolution of Social Media         –        –        –        –        14-15
    • The Characteristic of Social Media   –        –        –        15-16
  • Social Media Sites         –        –        –        –        –        16-19
  • Advantages and Disadvantages of Social Networking   19
    • Advantages of Social Networking     –        –        –        19-23
    • Disadvantages of Social Networking          –        –        –        23-27
  • Theoretical Framework  –        –        –        –        –        27-31
  • Review of Study   –        –        –        –        –        –        31-32

• RESEARCH METHODOLOGY   –        –        –        33
  • Research Design   –        –        –        –        –        –        33
  • Population of the Study –        –        –        –        –        33
  • Sample and Sampling Procedure      –        –        –        33-34
  • Instrument for Data Collection         –        –        –        –        34-35
  • Validity and Reliability  of Instrument       –        –        35
  • Method of Data Presentation and Analysis                   –        35-36

• DATA PRESENTATION, ANALYSIS AND

DISCUSSION     –        –        –        –        –        –        37

• Data Presentation and Analysis                 –        –        –        37-43
  • Discussion of Findings  –        –        –        –        –        43-45

• SUMMARY, CONCLUSION AND

RECOMMENDATION                  –        –        –        –        46

• Summary    –        –        –        –        –        –        –        46-47
  • Conclusions         –        –        –        –        –        –        –        47
  • Recommendations –       –        –        –        –        –        48

References

Appendix/Appendices

ABSTRACT

This study is focused on “Effectiveness of Social media and economic development in Ini Local Government Area” the objective of the study were, to find out if residents of Ini aware of the social media, to find out if residents of Ini use the social media, to find out the social media platforms, residents use to communicate online, to find out if the residents of Ini use the platforms to communicate messages on economic development. Survey method was adopted for the study. Sample was draw from the cluster random sampling technique where 300 questionnaires were distributed to respondents, out of which 260 were completely returned with useful information. The theoretical framework used for the study was diffusion of innovation theory and socio-emotional selectivity theory. The method for gathering data, was the questionnaire. Findings from the objectives of the study show that residents of Ini are aware of social media and the way use and communicate is credible. It was concluded that owners of social media should provide a platform to check the problem of backlash in the social media so as to stop the loading of offensive content in order to make the information vital and accurate. Recommendation were that users of social media should be properly educated on the way they could process and upload information in the social media with a reasonable level of understanding and that users of social media should verify information before broadcasting the information.

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