EMPLOYEE REACTION TO DOWNWARD ORGANIZATIONAL INFORMATION FLOW

EMPLOYEE REACTION TO DOWNWARD ORGANIZATIONAL INFORMATION FLOW

Table of Contents

Title page                 –           –           –           –           –           –           –           –           ii

Dedication                 –        –           –           –           –           –           –           –           iii

Certification              –        –           –           –           –           –           –           –           iv

Acknowledgement –        –           –           –           –           –           –           –           v-vi

Table of contents     –        –           –           –           –           –           –           –           vii-viii

Abstract                      –        –           –           –           –           –           –           –           ix

Chapter One:

The Problem and the Setting

1.1      Introduction          –           –           –           –           –           –           –           1-4

1.2      Background of the Study          –           –           –           –           –           4-8

1.3      Statement of the Problem         –           –           –           –           –           8-9

1.4      Objectives of the study –            –           –           –           –           –           –           9-10

1.5      Research Question           –           –           –           –           –           –           10

1.6      Hypothesis             –           –           –           –           –           –           –           11

1.7      Significant/justification of the study            –           –           –           11-12

1.8      Delimitation/scope of the study        –           –           –           –           12

1.9      Limitation of the Study  –           –           –           –           –           –           13

1.10   definitions of terms         –           –           –           –           –           –           13-14

Chapter Two

Review of Related Literature

2.1      Introduction          –           –           –           –           –           –           –           15-16

2.2      Overview of organizational communication         –           –           16-18

2.3      Internal and external communication in organization              –           18-20

2.4      media in organizational communication –  –           –           –           21

2.4.1  Print Media –           –           –           –           –           –           –           –           21

2.4.2  Oral Media  –           –           –           –           –           –           –           –           22

2.4.3  Responsibility for organizational communication          –           23-27

2.5      Employee communication and relations    –           –           –           27-28

2.5.1  Importance of Employee Communication –           –           –           28-30

Chapter Three:

Research Methods

3.1      Introduction          –           –           –           –           –           –           –           31

3.2      Design of the study         –           –           –           –           –           –           32

3.3      Area of the study  –           –           –           –           –           –           –           32

3.4      Population of the study –           –           –           –           –           –           32

3.5      Sampling size determination   –           –           –           –           –           33-34

3.6      Sample Sizes and sampling techniques       –           –           –           34-35

3.7      Instrument for data collection –          –           –           –           –           35

3.8      Validity of Measuring Instrument     –           –           –           –           35-36

3.9      Sources of data      –           –           –           –           –           –           –           36

3.10   Technique for data analysis    –           –           –           –           –           36

Chapter Four

Data Presentation, Analysis and Discussion of Findings

4.1      Introduction          –           –           –           –           –           –           –           37

4.2      Presentation and analysis of data      –           –           –           –           37-42

4.3      discussion of findings    –           –           –           –           –           –           42-49

Chapter Five

Summary, Conclusion and Recommendations   

5. 1 Introduction –           –           –           –           –           –           –           50

5.2      Summary    –           –           –           –           –           –           –           –           50-52

5.3      Conclusion –           –           –           –           –           –           –           –           52-54

5.4      Recommendations          –           –           –           –           –           –           55

Reference

Abstract

This study examined employee reaction to downward organizational information flow in an organization. It studied champion breweries, uyo. The objectives of the study were to know the effect of downward information flow at the organization and the reaction of the audiences to such information flow. The survey research was used whereas the design of the study was purely descriptive. The population of the study was 140 persons. The researcher adopted the statistical formula of Yaro Yamani (1964) to pure the sample size at 62 persons. The actual sample size was selected using the random sampling technique. Data for this study were gotten form both primary and secondary sources. However, questionnaire was used to gather primary data. The  findings of the study revels that, downward organizational information flow does not allowed for inputs of the employees in decision making and that the employee communication is the best measure of increasing productivity in an organization. The recommendations were that, champion breweries should establish a system of communication allowing for both upward and downward communication and that organization should combine both oral and written as channels of organizational communication.

CHAPTER ONE

THE PROBLEMS AND ITS SETTING

1.1      Introduction

The efficacy of communication rest nearly if not completely on an effectives conveying of intended information and its overall acceptability by the decoders. The message so encoded must necessarily exerts on effect either positively or negatively on the minds of the audience. The audiences is massively scattered whereas the   information itself is not static but dynamic deepening ion the channel of communication used print or broadcast.

Dinze (2005:16) says:

The effectiveness of the mass media is displayed in conveying the intended message to the hallowed and designated audiences communication itself must be such that relays message to the acceptability and ort understanding of the audiences.

What Dinze (2005) emphasizes on is that message encoded through the mass media must assumingly be clearly received and appreciated by the intended audiences. Though the audiences scattered around, the reception of the message relies exclusively on availability at the point of message dissemination, diction choices of language and about all attraction and attention.

Uduaka (1989) says that in a typical organizational set up and chart, information flows extensively either in an upwards or downward trend. Based on this chart, the information that flows form the subordinates officers to the top management centre is said to be upward organizational  information flow on the other hand shows an information variances that moves from the top management to the subordinate.

In the downwards organizational information flow, the subordinates are not given a liberated status of sending information back to the management especially when such messages indicated direct insubordination or negative reaction Ekoh (2000). The workers are large subdued to sending information restriction, probably to protect the organizational management structure from porosity. In an extreme advancement, the reactions, of the subordinates are usually form uniformed angle and viewed as direct resentment.

Miriam (1993:111) remarks thus:

The organizational structure and existing department as well as existing policies determines the method  of information dissemination adopted mostly in public organizations, the upward organizational information flow is used, whereas in the private sector, the downward is usually permissible.

Miriam (1993) continues that depending on the organizational policies, modes and principles adopted information dissemination technique must be such benefiting and  or realizing the aims and objectives of the organization. In that direction Kelvin (2005) says that

The flow of information either in an upward or downward trend offers suitable measures or yardstick of measuring organizational efficiency and productivity.

Therefore, looking at Champion Breweries Plc, Uyo, the

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