ABSTRACT
This project is aimed at enlightening the general public on the EVALUATION OF RETAILING ACTIVITIES IN A BUSINESS ORGANIZATION. The research focused on evaluating the retailing activities and its impact on business organization in ilorin metropolis. The aim of the researcher is to identify the nature and various type of merchandize carried out by different retailers. The research study is of significance to the researcher and the company chosen as case study in the sense that it will enable them to know how retailing activities is necessary and the role it plays to an organization. The research employed the questionnaire method of collecting data relevant to the study, 135 respondents were sampled out from the total population in which the questionnaire were been administered to. Based on the report and analysis, it was concluded that Retailing activities plays a vital role in business organization.
TABLE OF CONTENTS
Title page i
Certification ii
Dedication iii
Acknowledgement iv
Abstract v
Table of Contents vi
CHAPTER ONE: Introduction 1
- Ownership                                                                              1
- Statement of problems of the study                                       3
- Aim and objectives of the study                                             4      Â
- Significance of the study                                                                  5
- Scope of the study                                                                 6
- Limitations and constraints to the study                                6
CHAPTER TWO: Literature Review 8
- The concept of retailing                                                                  8
- Types of retail outlets                                                            9
- Retail pricing                                                                          14    Â
- Challenges of retailing activities                                             14    Â
- Design and layout in retail store                                            16
CHAPTER THREE: Research methodology 21
- Research Design                                                                     21
- Data Presentation and analysis techniques                                      24
- Sampling procedures                                                              26
- Definition of population                                                                  27
CHAPTER FOUR: Data Presentation and analysis
summary conclusion and recommendation 30
- Brief history of case study                                                     30
- Data presentation and analysis                                                        32
- Summary                                                                                41
- Conclusion                                                                             42
- Recommendation                                                                    46
References
CHAPTER ONE
1.1 INTRODUCTION
         Retailing activities involved in the sales of goods or services to ultimate consumer for personal or personal use. Anyone selling to ultimate consumer is performing the function of a retailer regardless of what he/she calls himself / herself.
Retailing is not a new concept in Nigeria. It is common business among the people in Nigeria from time immemorial. Retailing activities are common in open market and surroundings, e.g. Ipata Market (Ilorin) and Alaba Market (Lagos) and Dugbe Market (Ibadan).
         Charles (1987) defines retailing as all activities undertaken by intermediaries whose primarily function is to sell good and service to ultimate consumers.Â
Kotler (1980) define retailing as all the activities involved in selling goods and services directly to final consumer of their personal and non-personal use.
The two definitions explain more saying that take place in our market and will designed stores.
         Retailing also covers service rendered by lawyers, drivers, doctors and lecturers. Anyone who market to the ultimate consumer by what ever name, is in the business of retailing e.g. vendors, food seller, Barbers, cigarette seller and hawkers cobber.
         Hospital is retailers to patient as college are retailers to education. We also have types of retailing organisation and they maybe categorize based on the following factors.
1.1 OWNERSHIP E.G. INDEPENDENT AND COOPERATIVE
