TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
- Background of the study
- Statement of the problem
- Aim and objective of the study
- Significance of the study
- Scope of the study
- Limitation of the study
CHAPTER TWO: LITERATURE REVIEW
- Marketing concept
- Concept of marketing mix
- Promotional mix
- Concept of trade fair
- Importance and purpose of trade fair
- Concept of business growth
- The impact of trade fair in Kwara state business
- Type of trade fair
CHAPTER THREE: RESEARCH METHODOLOGY
- Research design
- Population of the study
- Method of data collection
- Data presentation and analysis techniques
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
- Historical background of case study
- Analysis of problem
- Hypothesis testing
- Summary of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
- Summary of report
- Conclusion
- Recommendation
References
Bibliography
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
Trade fair often features spending display and showcasing of first class product of international standard. Trade fair is big business, and particularly when they are of international variety. Across the world, countries jostle and throng to the seen as hosting the real big fails of the moment. We must states that beyond the more exercise of gathering exhibitors to the event and getting than to showcase their product and services to visitors, there is more ending question of how much real benefit would accrue to the nation from this gathering of business, people official.
Exhibitors pay expensively there trade visitors. There is fairs of the world, including the trade visitors. There is also sustained high pitch competition, not only by leading business that have new product showcase, but also, amongst trade fairs companies to develop new trade fair products, expand existing ones and grow their market share in such a way that they out perform their co-fair participants.
Indeed, professional in the trade fair business would pick holes any track fair in Nigeria as international, given the fact that there is established standard for classification. This is indeed part of the challenges facing the Nigeria fair industry.
Indeed, professional in the trade fair business would pick holes any track fair in Nigeria as international, given the fact that there is established standard for classification. This is indeed part of the challenges facing the Nigeria trade fair industry.
The attachment of the tag “international” to a trade fair event is not a matter of the more choice of words.
More than syntax, it has to do with the bigger reality that for any given fair to be and seen as being internationally the percentage of exhibitors and professional visitors coming from outside the testing nation and region should be at least 10.
1.2 STATEMENT OF THE PROBLEM
This research study will generate answer to most of the question that constitute the problem of this research they are:
- Does trade fair as sales promotion be use to achieve business growth objective.
- To what extent did trade fair satisfy an organization in term of achieving the growth of the business?
- Does trade fair as a marketing strategy has any effect on achievement of marketing objective
- Is there any correlation between trade fair and sales promotion
- Is there any relationship between trade fair and business growth.
- Is there any benefit trade fair bring into Kwara state business.
1.3 AIM AND OBJECTIVE OF THE STUDY
The aim of the study is to examine the impact of trade fair on business growth.
Objective of the study
- To assess or examine the effectiveness of trade fair as sales promotion on business growth
- To examine the effect of trade fair to the organization in achieving the growth of the business
- Ti bring or active effect on achievement of marketing objective.
- To keep an encouraging people to buy diving off season.
- To inform, educate and enlighten many others about the prospect of trade fair considering its relevance of business growth.
