FINNISH MEDICAL DEVICES MARKET IN NIGERIA (Global Service Finland Ltd.) (MANAGEMENT PROJECT TOPICS AND MATERIALS)
This thesis is regarded to Global Service Finland Limited who has decided to enter Nige-ria medical devices market by using its consulting services and business connections across the continent to help Finnish Health-Tech companies.
The main purpose of the thesis research is to find out the possibility of exporting Finish medical devices to the Nigeria market and to develop entry plan strategy for the case company in exporting medical devices to the targeted country.
In other to explain the health market in Nigeria, PESTEL analysis was applied to describe the business environment. However qualitative research method was applied to carry out the objectives of the thesis. The author conducted interview by sharing out questionnaire to the sole proprietors (owner) of the hospitals and diagnosing centers who are the major users of the medical devices.
At the end of the research, the author is able to make a recommendation to the case com-pany about the suitable entry mode to adopt.
Key words: entry mode, market entry, medical devices and equipment, Nigeria healthcare market