THE EFFECT OF GOOD PUBLIC RELATIONS AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE (CASE STUDY OF NIGERIA BREWERIES PLC)
ABSTRACT
Public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four manager variable with which the marketing manager communicates information between the sellers and buyers in order to change the attitude and behaviour of both parties. This study aims at identifying the variable that inhabit the achievements of marketing objectives of firms and organization. By so doing the researcher desired to investigate the effect of good public relations and promotions of companies using Nigeria Breweries Plc, as case study. The Researcher used simple random sampling and stratified sampling technique in selling her sample. The two major instruments of data collection adopted for the study are questionnaire and structured Oral interview. It was discovered from the finding made that. Nigeria Breweries Plc acknowledge the positive impact of good public relations and promotions on their staff performance and organizational out-put The improvement in their volume and revenue is as result of organized public relations strategies and promotion techniques. Public relation and adequate promotional tools are not usually exclusive rather they tend to complement one another to achieve better result. From the above discovering made the researchers deduced some recommendations which include: There is need for a more motivational system of public relation and market promotions to enhance productively and sales volume of the marketing companies. The print media should be combined with the electronic media in other to yield better productivity. A good public and promotional strategy must be sustained through research. Well-managed feed back transparent honesty and truthful information. The management of Nigeria Breweries Plc should endeavour to adopt effective promotional strategy and public Relations to enhance their market strength win testing the hypothesis, statistical coefficient (superman) correlation ship was used at the end of the analysis the null hypothesis (H.O) falls within the region of the rejection while the alternative hypothesis (HA) fall within the region of acceptance.
TABLE OF CONTENTS
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Significance of the Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Scope and Limitation of the Study
1.8 Assumption
1.9 Operational Definitions
Reference
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Sources of Literature
2.2 Review of Available Literature
2.3 History of Public Relations
2.4 Origin of Public Relation in Nigeria
2.5 What is Public Relation
2.6 Major Job Classification in Public Relation
2.7 Marketing Service
2.8 Publicity and Public Relation
2.9 Excellent Theory
2.10 Summary of Literature
References
CHAPTER THREE
3.0 Research Methodology
3.1 Research method
3.2 Research Design
3.3 Area of the Study
3.4 Population of the Study
3.5 Determination of Sample Size
3.6 Sampling Techniques
3.7 Research Instruments Used
3.8 Instruments of Data Collection
3.9 Validity and Reliability of Instrument
3.10 Data Process Technique
3.11 Expected Result
Reference
CHAPTER FOUR
4.1 Presentation Analysis of Data
4.2 Testing of Hypothesis
4.3 Discussion of Findings
References
CHAPTER FIVE
5.0 Summary and Recommendations and Conclusion
5.1 Summary of Findings
5.2 Recommendation
5.3 Conclusions
Bibliography
Appendix
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
In the recent past, public relations was regarded as publicity, but currently publicity is regarded as one of the tools of public relation. This is because of the vital roles public relations is performing in the society now which among others involves a revaluation of public attitude identification of the policies and procedures of an organization or individual with respect or individual with respect to attitudes values comprehensive functions and medium of creating awareness
