THE IMAPCT OF STAFF CUSTOMER RELATIONSHIP ON ORGANIZATIONAL IMAGE
CHAPTER ONE
BACKGROUND OF THE STUDY
The staff customer relationship is a contractual relationship staff are the most important channel of communication the outsider’s opinion of the organization will be based almost entirely on the staff he knows or encounters and where by the employee is inefficient or surly the will be his (i.e customers) image of the organization
On the other hand in any business where products or service are sold or rendered the customer is the key success many year ago, one of Americas greatest the whole principles of customer relation in few word the customer is always right.
Customer can make or break any commercial enterprise if they are pleased with what they buy and happy about their treatment they will continue to buy and tell their friends but if the product service or treatment is un satisfactory the customer will not only stop buying but also will tell their friends and acquaintance about the unhappy experience.
Staff relations with customers are often as much as a management problem as public officer because every organization wants to create an image for itself. Good staff customers relationship goes hand in hand it is difficult indeed to draw a line between them because staff has repeated contract with the public. The contact provides the best means for two way communication. They permit an exchange of question and answers this proving an opportunity to explain persuade. They also make it possible to offend or err.
The general public had anticipated that by now the picture of the staff customer relationship especially in the banking sector should have been pretty and nice to behold at least in terms of services attitude to work and more importantly in the upholding and up liftmen of the basic daily practices of the contract relationship.
Oral and written evidence seems to at least to the continued fall in the standard of staff customer relationship and its affect on the organizations image.
It is to appraise the extent to which the system has lives up to expectation in their system and other related area that promoted me into the research work.
The staff customer relationship is a contractual relationship staff are the most important channel of communication the outsider’s opinion of the organization will be based almost entirely on the staff he knows or encounters and where by the employee is inefficient or surly the will be his (i.e customers) image of the organization
On the other hand in any business where products or service are sold or rendered the customer is the key success many year ago, one of Americas greatest the whole principles of customer relation in few word the customer is always right.
Customer can make or break any commercial enterprise if they are pleased with what they buy and happy about their treatment they will continue to buy and tell their friends but if the product service or treatment is un satisfactory the customer will not only stop buying but also will tell their friends and acquaintance about the unhappy experience.
Staff relations with customers are often as much as a management problem as public officer because every organization wants to create an image for itself. Good staff customers relationship goes hand in hand it is difficult indeed to draw a line between them because staff has repeated contract with the public. The contact provides the best means for two way communication. They permit an exchange of question and answers this proving an opportunity to explain persuade. They also make it possible to offend or err.
The general public had anticipated that by now the picture of the staff customer relationship especially in the banking sector should have been pretty and nice to behold at least in terms of services attitude to work and more importantly in the upholding and up liftmen of the basic daily practices of the contract relationship.
Oral and written evidence seems to at least to the continued fall in the standard of staff customer relationship and its affect on the organizations image.
It is to appraise the extent to which the system has lives up to expectation in their system and other related area that promoted me into the research work.
