CONTACT US THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU
This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study.
Specially, the study addressed the following issues.
The performance of information technology to banking
industry.
The extent or influence the present economic situation is having on information technology in banking operation. The overall levels of satisfaction delivered to customers the research instrument used for data collection were mainly questionnaire and oral interviews. The needed data were collected from the respondents which comprised of the personnel and the customer’s of the banks. The data collected from the two zones banks in Enugu metropolis were tabulated into frequencies and percentages.
Chi-square statistic used to test the various hypothesis interpretations and analysis gave the followings findings.
That all the respondent acknowledged the impact of information technology in banking services.
That the banks used information technology as tools for attracting the customers to their banks.
That most of the customers prefer information technology rendered by U.B.A Bank to other banks.
That most of the despondence accepted that quality services influence their preference for the banking operation.
Moreover, data that are relevant to this research topic will be analyzed in order to arrive at useful findings. Tables will be used to treat the raw data that is all information got will be analyzed and present in table.
The scope of the study is very wide if it has to be carried out in all U.B.A. banks in Enugu based on the fact that there are no time and materials resources to see to the whole U.B.A. bank in Niger.
From the research study the researcher made the following findings:
That banks can only increase their delivery abilities through greater in vestment in information technology.
That banks customer’s association poor services delivery of banks to their hot level of information technology.
However, the research made some recommendation based on the above findings.
That banks should establish a marketing department that would see to the satisfaction of customer’s needs since the sole aim at marketing is customers satisfaction.
That bank should go into contract with info tech firms to hire their information technology or contract this a speck totally to the information technology firms.
TABLE OF CONTENTS
CHAPTER ONE
Introduction
Background of the study
Statement of problem
Objective of the study
Hypothesis
Scope of the study
Definition of terms
CHAPTER TWO
Brief history about information technology
Banking environment in Nigeria
Application of information system in
banking sector
Types of information system applied in
banking industry
The advantages and defects of information system
Organizational profile of UBA
CHAPTER THREE
RESEARCH METHODOLOGY
Sources of data
Populations of the study
Determination of sample size
Processing and collection of data
Design of the study
Limitation of the study
CHAPTER FOUR
Tools of statistical analysis
Testing of Hypothesis
CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
Summary of findings
Conclusion
Recommendation
Bibliography
Appendix
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Bank as a financial institution is primarily concerned with the mobilization of savings and the profitable application of funds.
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CONTACT US THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU
