ABSTRACT
This research was conducted to find out the impact of social media on consumer behavior. Ilorin Kwara state was used to carry out the research.
A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for data analysis to arrive at conclusion on the research findings.
The study founds out the impact of social media is growing higher and also the influencing purchasing behavior which end up stimulating sales and transactions trends on product or brand choice.
Therefore Nigeria advertiser can take advantage of internet advertising for their product and brand in the emerging internet market.
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
The advert of the internet has been one of the most exciting events in the second half of the 20th century. The ancient dream of “a scholar knows all things happening in the world without venturing outdoors” has finally become a reality. Since 1993 when the internet broke into the communication world. At present, the internet has spread to more than 180 countries and regions, connecting more than 6000,000 domestic new networks of various types, hooking up more than 120 million computers available to million users [2% of the entire population] within the interest are the information treasure shared by all human civilizations.
The reason why the internet seems all-powerful is because it has two characteristics beyond the reach of other mechanisms via: The internet contains the biggest resources of information in the entire world; second, it enables people to obtain an interactive mechanism to instantly communicate with one another.
Once connected within the internet, everyone can enjoy the unparalleled richness of global information resources including but not harmful to textual, audio and graphic information.
The information on the internet is so rich that no one can tell what is really out there because, the internet information resources are constantly expanding at a great speed, one can only imagine. The types of information on the internet are also wide ranging from scientific research, education, public policy, legal regulations to commerce, arts, entertainment, e.t.c. It provides unlimited access for those connected with the internet to reach anybody, anywhere in the world so much that the entire world has became global village.
The internet not only has an inexhaustible amount of information as vast as the ocean, but also has the interactive mechanism, net-to-net; net-to-people and people-to-people communications that makes the internet seems able to take on any task: entertainment, inter-personal exchange
s, education, health and medicine, information gathering, securities and investment, trade and settlement of commercial goods, even online voting e.t.c.
All these seemed so remote and unrealistic only yesterday. The exchange and sharing of information among all people has unshared in an omnipotent status in internet application. As long as people develop certain desires, the information to satisfy such desires will quickly and continuously appear on the internet. Such information will gradually satisfy people’s desires for their materials as well as spiritual demands.
