THE IMPACT OF STRATEGIC PLANNING TO THE DEVELOPMENT OF SMALL SCALE AS A MEANS OF REDUCING UNEMPLOYMENT
ABSTRACT
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This research project examines the impact of strategic planning to the development of small scale as a means of reducing unemployment. Survey design was adopted with simple random sampling methods as means of selection.
Primary source of data collection was adopted with the use of a well structured questionnaire. One hundred questionnaires were distributed to small scale business owners in lagos.
Data gathered were presented in table in percentile. Hypotheses formulated were tested with Chi-Square analysis. The test resulted into rejecting the null hypotheses and accepting the alternate hypotheses.
Conclusions were made that Small-scale business owners have significant business strategies to differentiate themselves from competition, Small-scale business owners have significant competitive priorities to outperform competitors and small-scale business owners significantly undertake market analysis to determine the need of customers.
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TABLE OF CONTENT
CHAPTER ONE: INTRODUCTION
1.1Â Â Â Â Â Â Â Â Â Â Â Â Â BACKGROUND OF STUDY
1.2Â Â Â Â Â Â Â Â Â Â Â Â Â STATEMENT OF THE PROBLEM
1.3Â Â Â Â Â Â Â Â Â Â Â Â Â PURPOSE OF THE STUDY
1.4Â Â Â Â Â Â Â Â Â Â Â Â Â RESEARCH QUESTIONS
1.5Â Â Â Â Â Â Â Â Â Â Â Â Â STATEMENT OF HYPOTHESIS
1.6Â Â Â Â Â Â Â Â Â Â Â Â Â SIGNIFICANCE OF THE STUDY
1.7Â Â Â Â Â Â Â Â Â Â Â Â Â SCOPE OF THE STUDY
1.8Â Â Â Â Â Â Â Â Â Â Â Â Â DEFINITION OF TERMS
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CHAPTER TWO: LITERATURE REVIEW
2.1Â Â Â Â Â Â Â Â Â Â Â Â Â INTRODUCTION
2.2Â Â Â Â Â Â Â Â Â Â Â Â Â STRATEGIC PLANNING
2.3Â Â Â Â Â Â Â Â Â Â Â Â Â SMALL-SCALE BUSINESS
2.4Â Â Â Â Â Â Â Â Â Â Â Â Â BUSINESS STRATEGY OF SMALL-SCALE ENTERPRENEURS
2.5Â Â Â Â Â Â Â Â Â Â Â Â Â CORE COMPETENCE OF SMALL-SCALE ENTERPRENEURS
2.6Â Â Â Â Â Â Â Â Â Â Â Â Â MARKET ANALYSIS IN SMALL-SCALE BUSINESS
2.7Â Â Â Â Â Â Â Â Â Â Â Â Â SUMMARY
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CHAPTER THREE: RESEARCH METHODOLOGY
3.1Â Â Â Â Â Â Â Â Â Â Â Â Â INTRODUCTION
3.2Â Â Â Â Â Â Â Â Â Â Â Â Â RESEARCH DESIGN
3.3Â Â Â Â Â Â Â Â Â Â Â Â Â SAMPLE DESIGN
3.4Â Â Â Â Â Â Â Â Â Â Â Â Â METHOD OF DATA COLLECTION
3.5Â Â Â Â Â Â Â Â Â Â Â Â Â VALIDITY AND RELIABILITY OF THE INSTRUMENT
3.6Â Â Â Â Â Â Â Â Â Â Â Â Â OPERATIONALIZATION AND MEASURMENT PROCEDURE
3.7Â Â Â Â Â Â Â Â Â Â Â Â Â METHOD OF DATA ANALYSIS
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CHAPTER FOUR: DATA PRESENTATION ANALYSIS
4.1Â Â Â Â Â Â Â Â Â Â Â Â Â INTRODUCTION
4.2Â Â Â Â Â Â Â Â Â Â Â Â Â RESPONSE RATE
4.3Â Â Â Â Â Â Â Â Â Â Â Â Â CLASSIFICATION OF RESPONDENTS (BUSINESS)
4.4Â Â Â Â Â Â Â Â Â Â Â Â Â ORDER OF DATA PRESENTATION AND ANALYSIS
4.5Â Â Â Â Â Â Â Â Â Â Â Â Â BUSINESS STRATEGY
4.6Â Â Â Â Â Â Â Â Â Â Â Â Â ADAPTATION OF ENVIRONMENT TURBULENT
4.7Â Â Â Â Â Â Â Â Â Â Â Â Â COMPETITIVE PRIORITIES
4.8Â Â Â Â Â Â Â Â Â Â Â Â Â MARKET ANALYSIS
4.9Â Â Â Â Â Â Â Â Â Â Â Â Â SUMMARY OF FINDINGS
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CHAPTER FIVE: DISCUSSION, CONCLUSION AND RECOMMENDATION
5.1Â Â Â Â Â Â Â Â Â Â Â Â Â INTRODUCTION
5.2Â Â Â Â Â Â Â Â Â Â Â Â Â DISCUSSION OF FINDINGS
5.3Â Â Â Â Â Â Â Â Â Â Â Â Â CONCLUSION
5.4Â Â Â Â Â Â Â Â Â Â Â Â Â RECOMMENDATION
5.5Â Â Â Â Â Â Â Â Â Â Â Â Â SUGGESTION FOR FURTHER RESEARCH
REFERENCES
APPENDIX
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LIST OF TABLES
3.1Â Â Â Â Â Â Â Â Â Â Â Â Â DISTRIBUTION OF SUBJECTS IN SAMPLE
3.2Â Â Â Â Â Â Â Â Â Â Â Â Â SPECIFICATION OF QUESTIONNAIRE ITEMS PER CATEGORY OF ISSUES INVESTIGATED
4.1Â Â Â Â Â Â RESPONSE RATE OF QUESTIONNAIRE CIRCULATED
4.2Â Â Â Â Â Â BUSINESS SURVEYED
4.3Â Â Â Â Â Â Â Â Â Â Â Â Â EXPANSIONS AND DEVELOPMENT AS GROWTH OBJECTIVES OF SMALL SCALE BUSINESS
4.4Â Â Â Â Â Â BUSINESS STRATEGY OF SMALL-SCALE BUSINESSES
4.5Â Â Â Â Â Â MEASURE OF SUCCESS IN SMALL-SCALE BUSINESS
4.6Â Â Â Â Â Â Â Â Â Â Â Â Â MEASURE OF ADAPTATION TO ENVIRONMENTAL TURBULENT BY SMALL-SCALE
4.7Â Â Â Â Â Â Â Â Â Â Â Â Â COMPETITVE PRIORITIES OF SMALL-SCALE BUSINESS
4.8Â Â Â Â Â Â Â Â Â Â Â Â Â SOURCE OF VIABLE SMALL-SCALE BUSINESS