IMPACT OF TECHNOLOGICAL DEVELOPMENT IN THE COMMUNICATION INDUSTRY IN NIGERIA (A CASE STUDY OF NTA CHANNEL 12, UYO)
1.1 Background of the Study
Technology and mass communication have always been sort of competition. This is due to the fact that for every new form of technology that evolves the mass media has a way of inculcating it into mass communication practices. From Johann Gutenberg’s invention of the printing press in the 15th century, via an abundance of technology, before finally arriving where mass communication has gotten to today. Various technologies have created new forums and avenues for the mass communication field which keeps evolving on a daily basis.
Mass media technologies are all those media technologies that are utilized to create and communicate information to the public. Broadcast media (also known as electronic media) transmit their information electronically and comprises of television, radio, film, movies, CDs, DVDs and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, brochures, newsletters, leaflets and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, radio stations and online stations are also known as the mass media or new media. With the significant advancement in communication technologies the last two decades, there has been a renewed interest in information and communication technologies (ICTS) as “an icon for modern development” (Hayes,2014:15)
The importance and role of technology in the media process cannot be over emphasized as since the evolution of technology, visible changes have been recorded in the success of the media. A medium can come in various forms like print, broadcast or digital. The last decades has brought some important new technologies for the mass media. In 1991, the first usable portable computer were developed around the same time, “mobile” phones stared to make their entry in 1994, the internet became commercially available within two years the number of available websites has nine-doubled to more than 20 million different sites. From being a tool to American military and educational institutions, the internet has become a commodity service, freely available to anybody who wants to use it.
Mass communication is all about communication. Man lives to communicate and communicates to live various communication channels have surfaced to make this communication function possible. Mobile telephony and electronic mail were welcome additions to the array of possibilities out of the various types of communication channel that came up as the new media. The internet as a whole, however, presented a whole new range of challenges for mass communications as they needed to keep up with changing technologies. Before the internet, most communication has been largely unidirectional as well as traditional in nature. Prints media consist of hard disk drives or computer networking which is a form. It can refer to the technical aspect of shortage and transmission of information or to the “end product” such as digital video, augmented reality, digital signage and digital audio or digital art.
Information and communication technologies have the potential to accelerate development in developing countries if there are “drastic changes in international and national economic, social, political and legal structures” (Asan, 2002:266).
1.2 Statement of the Problem
Increasingly and daily, new media are becoming gateways foe effective media relations planning, implementations and practice. Media relations practitioners globally, are now embracing new media due to the numerous benefits accruing from utilizing