IMPORTANCE OF COMMUNICATION IN A BUSINESS ORGANIZATION
ABSTRACT
Communication in a business organization is as important as the organization itself. It often follows communication is an instrument for achieving the organization goals.
Communication helps to co-ordinate the activities in the various section and department of an organization as well as between the organization and the outside, to achieve corporate goals or objectives.
The research therefore intends in the x-ray the role or importance which effective communication, as an essential management tool can play towards the realization of organization goals.
The study also intends to reveal the problems that will arise if communication is neglected, the process of communication, method of communication and how to improve organizational communication.
CHAPTER ONE
1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER
Communication in a business organization is as important as the organization itself.
Various studies of managements at all levels consistently reveal that most of the manager’s spent most of their time in communication either sending or receiving information.
Firstly, there is need to know what communications all about.
Some social scientists defined it as the act of sending and receiving message.
It is a mutual exchange of thoughts, opinion or emotions that requires presentation and reception resulting in common understanding among all parties.
Communication is the expression of thoughts feelings, ideas, observation etc. It is also the process of feeling a sense of feeling a sense of belonging, to get what you want and give what you want and give what you have and to maintain balanced awareness and perspective activities in society, it makes possible for interpersonal understanding and relationships, group association, and administration, transmission of culture, domestic and international, trade, public relation advertisings. It is absolutely essential activity in the life of every person, even the deaf and dumb and the blind. Communication is the process of exchanging ideas of messages and creating meanings between two or more people through any possible means.
Communication can only be said to have occurred when it reflects in the mind of the decider the true image of the thoughts convey by the sender and hence elicits the desired response.
Communication is the life wire of organization, without it organization cannot function at all.
It is therefore absolutely necessary that one recognizes not importance of communication but also the type of importance of communication required for successful business activity in any business organization.
1.2 PROBLEMS ASSOCIATED WITH THE SUBJECT MATTER
In discussing a topic like this, it is appropriate to cover a range of problem that will arise, if communication is neglects.
