INFLUENCE OF AKBC TELEVISION INDOMIE NOODLES ADVERTISEMENT ON PARENTS BUYING HABITSÂ (A SURVEY OF IKOT EKPENE LOCAL GOVERNMENT AREA)
CHAPTER ONE
INTRODUCTION
- Background of the Study
According to Ndidi (2005) television is an important component of a media because of its pervasiveness, impact and targeting abilities. It is the audio and visual technological device through which a large heterogeneous audience of mass communication could be reach with information, opinions and messages at the same time.
Saundra (2002) sees television as one of the basic medium which commercial messages can be passed from the channels to different homes. It is well known that television consists of sound, pictures and therefore, it well described a particular message or a subject matter to the audience.
Television is a medium that encourages the growth of community around, shared interests and disseminate information and news. It can broaden and educates the mind, provides millions of jobs for skilled workers, singers and writers in the entertainment industry.
Television is also a medium that exposes a wide audience of people to educational materials, such as political and educational materials, and meteorological news, science documentaries, early childhood education programming and local current events announcements making it highly useful to variety of different section of the population. It also helps disseminate cultural programming that people can enjoy and discuss with each other, something that is often beneficial for families who find themselves with little in common.
The television indomie advertisement on parents buying habits should be one of the issues of great interest to newscasters, presenters in Nigeria and even in Akwa Ibom Broadcasting Corporation (AKBC).
In the early days, people were not current in terms of commercial messages, even when some mediums like newspaper, magazine, radio were on ground, the rate of commercial activities and industrialization was so limited not until television came into existence.
Television is a medium which remain important to us. We often watch television because it has to do with audio and visual. Also, it has the ability to cut across barriers of illiteracy. It encourages, educate and re-educate people on a certain product.
AKBC television indomie advertisement serves as a tool for motivating, mobilizing, encouraging, creating awareness and persuading the parents in Ikot Ekpene Local Government Area to develop interest and cultivate the buying habits of indomie noodles.
- Statement of Problems
Ikot Ekpene Local Government Area of which its residents are understudied has been discovered as an area where indomie business thrives as a result of constant indomie advertisement by AKBC television.
Overtime much has not been known about the buying habit of parents in Ikot Ekpene Local Government Area regarding this indomie advertisement. This remains an interesting area of research.
Therefore, the problem of this study is that there are uncertainties about how parents in Ikot Ekpene Local Government Area from the selected five villages namely; Ikot Inyang, Ifuho, Ikot Uboh, Ikot Ewang and Abiakpo Ntak-Inang respond to the AKBC Indomie Noodles advertisement and to what extent the advert have impact on their buying habit.
- Objectives of the Study
- To examine the impact of AKBC television indomie advertisement on the buying habit of parents in Ikot Ekpene Local Government Area.
- To discover the extent to which AKBC television indomie advertisement has influence the buying habit of parents in Ikot Ekpene Local Government Area.
- To know whether parents buying habit have improve through the use of persuasive messages in the television indomie advertisement.
- To discover the role of AKBC television indomie advertisement in the society.
1.4Â Â Â Â Research Questions
