COOKING IS ONE OF THE HUMAN ACTIVITIES BECAUSE MAN MUST EAT AND AS A RESULT OF THIS, MAGGI STAR KITCHEN PROGRAM IS DESIGNED BY A SEASONING PRODUCER WITH THE VIEW TO MAKE ITS PRODUCTS A HOUSEHOLD INGREDIENT WHILE PREPARING FOODS, IT ALSO OFFERS PLATFORM TO TEACH WOMEN ON VARIOUS FOOD PREPARATION. IT IS ON THIS BACKGROUND THAT THE RESEARCH INVESTIGATES THE INFLUENCE OF MAGGI STAR KITCHEN FAMILY SHOW ON THE FOOD PREPARATION STYLE OF NIGERIAN WOMEN. THEREFORE, TWENTY SIX (26) WOMEN OF AVERAGE AGE WERE PURPOSIVELY SELECTED AND DATA WAS COLLECTED BY FOCUS GROUPS. IT WAS ESTABLISHED THAT MAJORITY OF THE RESPONDENTS WERE NOT INFLUENCED BY THE TELEVISION SHOW. OTHERS ADMITTED THAT THEY HAVE LEARNT NEW APPROACH TO SOME FOOD PREPARATION VIA MAGGI STAR KITCHEN. IT WAS RECOMMENDED THAT A 24 HOURS PRIVATE TELEVISION STATION SHOULD BE ESTABLISHED TO DWELL ONLY ON COOKING FOOD, MENU AND OTHER RELATED ASPECT ALONE RATHER THAN ALL-IN- ONE CHANNELS WE ARE HAVING IN NIGERIA AS THIS WILL ASSIST THE PRODUCER IN ACHIEVING THE AIM OF BEING A HOUSEHOLD INGREDIENT IN NIGERIA.
- BACKGROUND OF THE STUDY
In years passed the sole reason why people ate food was to stay alive but thinga have changed a lot since earlier times. Today people eat for multiple reasons. Eating is more than a means to stay alive. It is source of pleasure, entertainment and fun. It also serves as a means to express love and respect to others. It is enriched with cultural, psychological, emotional, and even religious significance. Food is as diverse as men, it is one of the key factors that differentiate cultures.
The maggi cube holds a great history with them. This precious spice came into existence since the nineteenth century therefore it has become a major part of the food of various cultures.
There is no clear evidence as to when the practice of cooking food was first conceived, most anthropologists believe that cooking fires began only about 250,000 years ago, when hearths started appearing. Cooking was invented as far back as 1.8 million to 2.3 million years ago, whereas other researchers believe that cooking was invented as late as 40,000 or 10,000 years ago. Primitive humans may first have savored roast meat by chance, when the flesh of a beast killed in a forest fire was found to be more palatable and easier to chew and digest than the customary raw meat. They probably did not deliberately cook food, though, until long after they had learned to use fire for light and warmth.
Kitchen family television is considered the most effective means of communication. It is also a very powerful and popular medium. It is said that kitchen family television has altered our world. It influences the minds of people and also changes their perception about life style. The emergence of new private entertainment, sports, and cooking channels are increasing. It has increased our knowledge about food and diversified our menus. Housewives, who previously used to frown upon cooking, are now taking delight in mastering this art. The numerous food channels with their chefs and experts have become food gurus, transferring their skills conveniently to every person desiring to spruce up their dinner, diversifying dining tables with an assortment of food both local and international, and reforming eating habits along the way.
Initially international networks like BBC Food introduced the trend of food channels, and now there are a series of kitchen family television shows which are dedicated solely to discussing food menus. The Maggi family kitchen family television focused more on traditionally cooked meals.
Ever since its launch Maggi family kitchen family television show has successfully attracted audience in bulks. The timing and planning of the channel was brilliant hence it has become a household kitchen family television show that was recognized across different countries and helped set the dinner tables in almost all homes.
Its target audiences are food lovers who can appreciate eating, cooking good cuisine and see food as an integral part of their lives. The show makes people believe that good food will bring people together, Maggi family tv show fuels this motto by offering its viewers a blend of traditional and non-traditional magazine-style shows, cooking with top chefs, live interactive shows and food-oriented travel programming in addition to a list of Maggi family tv show merchandise.