INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA

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INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA (MASS COMMUNICATION PROJECT TOPICS AND MATERIALS)

 

ABSTRACT

In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 78 staff of radio Nigeria and the guardian newspaper to form the study sample. The 78 members of the study sample were given 78 copies of structured questionnaires to complete. Their responses were analyzed using percentages.

The analyses of the responses revealed the following findings.

i.  The use of IT resources had positively transformed to media/communication industry in Nigeria. Its areas of application in the industry include: News/Information gathering and dissemination, preparation of news items for publication and broadcasting and the express distribution of news items.

ii. The constraints/problems militating against the effective use of IT resources in Nigeria media industry include the following, unreliable power supply, incompetent human resources, unreliable telecommunication network and lack of adequate capital.

iii. These problems could be overcome through the provision of reliable power supply and telecommunication network, human resources development in the area of IT and the provision of adequate capital.

 

CHAPTER ONE

INTRODUCTION

1.1  BACKGROUND TO THE STUDY

Mbadugha (2000:48) defined information technology (IT) as the application of technology to information management. He stated that in recent years there has been many examples of media house in Nigeria who apply IT resources in their operations.

Udoma (1999:57) reported that information is an extremely valuable resource. This implies that any individuals or organization that has current and useful information is regarded as being very powerful.

Organizations, particularly the media houses are information processing entities. This justifies the huge investment in research development (R and D) in the area of information generation and processing, storage, retrieval and dissemination, particularly in the advance economics.

Information is thus jealously gathered, loaded shared freely or sold, depending upon the motive of the possessor.

In the media industry, which is characterized by high level of competition, success is to a large extent dependent on the speed and efficiency of communication.

Information technology (IT) provides near limitless possibilities of increasing the quantity and enhancing the quality, speed and availability of information in a complex but inter-dependent world of Business Communication (Anyakora, 1998:77). The idea of information technology dates back to the earliest time. The earliest form of writing (Cuneiform), for example, was invented in 35 B.C. Nwadamma (1997:78) reported that Tiro invented shorthand in 63 B.C. He equally noted that Henry Mill patented the typewriter in 1994, while the principles of the modern day facsimile (fax) transmission was patented by Brain Way Back in 1843.

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INFORMATION TECHNOLOGY AND THE CHANGING ROLE OF MASS MEDIA IN NIGERIA (MASS COMMUNICATION PROJECT TOPICS AND MATERIALS)

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