MARKETING OF LIFE ASSURANCE POLICIES IN NIGERIA PROBLEMS AND PROSPECTS
ABSTRACT
This research work, the researcher examined the problems and prospects of marketing of life assurance policies in Nigeria. The information for the study was collected using primary and secondary methods of data collection. For the primary data collection, questionnaire was used while existing literature relevant to the topic was consulted for the secondary data. The sample size was determined using Taro Yamani formula the percentage method was used for data analysis while Chi-square statistical mode was used to test the formulated hypothesis. The researcher found out that Life assurance companies in Enugu specializes in life assurance business but they are experiencing inadequate patronage. Life assurance companies use brokers, agents and partially employed salesmen in marketing of life assurance policy to the insuring public. Based on the findings the researcher recommended that Government should establish insurance educational centers which should organize lectures, seminars, educational conferences and study programmes for the good of the public.
TABLE OF CONTENTS
Title page ii
Approval Page iii
Dedication iv
Acknowledgement v
Abstract vii
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study 1
1.2 Statement of the Problem 4
1.3 Objective of the Study 5
1.4 Research Questions 6
1.5 Research Hypothesis 7
1.6 Significance of the Study 7
1.7 Scope and Limitations of the Study 8
1.8 Definition of Operational Terms 9
CHAPTER TWO
REVIEW OF RELATED LITERATURES
2.1 An Overview 11
2.2 Historical Development of the Case Study 17
2.3 Historical Development of Life Assurance in Nigeria 19
2.4 How Individual Life Assurance Are Transacted 20
2.5 Special Characteristics of Marketing Life Assurance 23
2.6 The Impact of Life Assurance Policies on the Society 27
2.7 Marketing Strategies of Life Assurance Polices 30
2.8 Problems Facing Marketing of Life Assurance Policies 34
2.9 Prospect of Adequate Management 35
References 36
CHAPTER THREE
RESEARCH METHODOLOGY AND DESIGN
3.1 An Overview 37
3.2 Source of Data 37
3.2.1 Primary data 38
3.2.2 Secondary data 39
3.3 Population of the Study 41
3.4 Sample size and Sampling Techniques 41
3.5 Validity and Reliability of the Instrument used 42
3.6 Method of data Presentation and Analysis 43
CHAPTER FOUR
DATA PRESENTATION ANALYSIS, DISCUSSION OF FINDING
4.1 An overview 46
4.2 Data presentation 46
4.3 Data Analysis 49
4.4 Testing of Hypothesis 60
4.5 Discussion of Findings 65
CHAPTER FOUR
SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS.
5.1 Summary of Findings 66
5.2 Conclusions 68
5.3 Recommendations 69
5.4 Suggestions for Further Studies 74
Bibliography 75
Appendixes 76
Sample questionnaire 77