APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING INDUSTRY (A CASE STUDY OF SUNGLASS LTD KADUNA)
ABSTRACT
This research work attempt to appraise the applications of marketing concepts in manufacturing organization. In view of the relevance of the marketing concepts in an organization, but it is discovered that manufacturing organization operate below capacity. Marketing deals with price, promotion, product, and distributions where as marketing concept is the philosophy that when applied efficiency will be attained The researcher tried to find out the root causes of these problems, considering the country’s large population, available resources and relatively large number of manufacturing firms, yet, those organization encountered problem. The researcher is hoping to add more light on proper applications of marketing concepts as well as to help students to know more about it. Research questions were used and responses were gotten which shows that manufacturing organizations faces problems which include lack of creating awareness, government policies etc. marketing research should be carryout in order to know consumer’s behaviour towards products so also, careful study on government policies because as government changes, policies changes too. Some policies will favour manufacturing organizations while some doesn’t favour them, as such they have find a way of managing government policies so as to have maximum capacity utilization. Finally, the researcher summarized, concluded, and recommended on the better way in tackling even more effectively the problems associated with the applications of marketing concepts as well as operating below expectation as earlier identified and enumerated in this project work
TABLE OF CONTENTS
CHAPTER ONE Introduction
1.0 Background of the study – – – – – 1
- Historical background of the case study – – – – 4
- Statement of General Problems – – – – – 5
- Objectives of the study – – – – – – 6
- Significance of the Study – – – – – – 7
- Research Questions- – – – – – – – 7
- Scope of the Study – – – – – – – 8
- Limitation of the Study- – – – – – – 8
