MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

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MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)

ABSTRACT

This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study.

Couriers are established to make profits.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by the courier.  It is the arm of this TNT/IAS of Nigeria market their courier services to their various customers.  In other words, is customer’s satisfaction what these couriers aim to achieve.

To solve the research problem both primary and secondary data were collected.  The research instruments used in collecting the data were questionnaires and oral interview.  The respondents comprised of the couriers staff.  Customers of the courier.

In organizing and presenting data collected, tables, frequencies, pie chart, histogram and percentages were used.  The various hypotheses were tested using the chi-square.

Data analysis and interpretation gave the following findings:

–              Marketing department is not established in all the courier’s branches.

–              Thomas Nationwide transportation of Nigeria faced intense competition from other couriers.

–              The interest charged by the courier are high.

–              The customers know about the courier through advertising, friends employer and other means.

Based on the findings the researcher recommends that:

–              Marketing department should be established in all the courier’s branches to see that customers are satisfied.

–              The courier should reduce its charges to its various customers.

The conclusion of the study is that marketing of courier services should be done by TNT/IAS of Nigeria.  This is to increase the customers satisfaction and increase its profitability.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

1.2       Statement of the Problems

1.3       Objectives of the Study

1.4       Hypothesis Formulation

1.5       Significance of the study

1.6       Scope of the study

1.7       Definition of Terms

CHAPTER TWO

LITERATURE REVIEW

2.1       Meaning of Marketing

2.2       Meaning of Service

2.3       An Overview of Courier Services

2.4       The Needs of Marketing of Courier Services

2.5              The Place of Marketing in Courier Services

2.6              Strategies for Marketing of Courier Services

2.7              Problems Associated with Marketing of Courier

Service

2.8              Prospects of Marketing of Courier Services

2.9              Marketing of Delivering Services in Thomas

Nationwide Transportation

CHAPTER THREE

3.0       RESEARCH METHODOLOGY

3.1       Research Design

3.2       Sources of Data

3.3       Population of the Study

3.4       Sample Size for Courier’s Staff

3.5       Sample Size for Customers

3.6       Sampling Techniques

3.7       Research Instrument Used

3.8       Questionnaire Administration and Response

Rate for Courier’s Staff

3.9              Questionnaire Administration and Response

Rate for Courier’s Staff

3.10          Method of Data Treatment and Analysis

CHAPTER FOUR

PRESENTATION AND ANALYSIS

4.1              Analysis of Courier’s Staff Questionnaire

4.2              Analysis of Customers Questionnaires

4.3              Test of Hypotheses

CHAPTER FIVE

5.0       DISCUSSION OF FINDINGS RECOMMENDATIONS

            AND CONCLUSION

5.1       Summary of Findings

5.2       Recommendation

5.3       Conclusion

BIBLIOGRAPHY

APPENDIXES

PROPOSAL

1.1       INTRODUCTION

As a researcher, I should be able to X-ray the important of Courier service in customer’s delivery.  Here the research will be interested in the marketing of courier service in delivery service, to observe that the major problem facing the industry is the infrastructural by the government, Bad road in service delivery.  It is expected that at the end of his study he/she will be able to discover the ways and means through which “TNT/IAS and other courier services should deliver an effective and efficient customer service, so as to ensure customer satisfaction.

 

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MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA)
 

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