MARKETING OF DIARY PRODUCT IN ENUGU METROPOLIS
TABLE OF CONTENT
CHAPTER ONE
Introduction
1.1 Statement of problem
1.2 Objective of study
1.3 Research question
1.4 Signifificance of the study
1.6 Definition of terms
CHAPTER TWO
Review of related literature
2.1 The meaning of marketing
2.2 The role of marketing mix
2.3 The role of marketing in the society
2.4 Importance of marketing
2.5 Recent trends in marketing in Nigeria
2.6 The place of product in the marketing of diary product
2.7 Company profile brief history of Fan Milk Nigeria plc
2.8 Product of Fan milk Nigeria marketing
2.9 The major target and positioning of the product of fan milk Nigeria plc
CHAPTER THREE
3.1 Different diary product of fan milk Nigeria plc
3.2 The pricing system of fan milk Nigeria plc
3.3 Promotional tools is used by fan milk Nigeria plc
3.4 Limitation of the study
Bibliography
CHAPTER ONE
INTRODUCTION BACKGROUND OF THE STUDY
The starting point of marketing is the existence of human need and wants. Therefore the study and responsibility of marketing is to satisfy these needs and wants to the mutual benefits of all engage in marketing relationship. (Adrika E.O, Ebue and Nndim, 1997 p.4). the fact that man has needs and ants and there are products capable of satisfying them is necessary but not sufficient to define marketing. Marketing exist when man decides to satisfy his need and wants in a way that we shall call exchange i.e. giving something for something. Therefore (Kotler 1980:pg) define marketing as the set of human activities directed at satisfying needs and wants through exchange processes.
So marketing is the means by which organization identify unfulfilled human needs, converts them into business opportunities and create satisfaction for the other and profits for themselves. The capacity of the organization to survive and prosper depends on the ability to continuously create value for target market in an environment of ever – changing human needs and wants. The marketing solution calls for one than the ability of the organization to produce the needed goals and services, the organization must know how to produced better offer to the target market than its competitors (Kotler 1980 P.5.)
