THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF IMT ENUGU)
ABSTRACT
This project is on the marketing of educational programme of tertiary institutions.
A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service.
The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the chi-square statistical technique.
From the data analyzed, the researcher came up with the following findings.
1. Inadequate physical facilities limit the effectiveness of IMT in marketing its educational service.
2. The quantity of graduates being turned out today by the institute is decreasing.
3. The institute management is not marketing oriented and does not attach importance to the satisfaction of its customers (students)
4. Most of the customers (students) experience too much stress and are not satisfied with the total package of educational service received.
The researcher recommends the following to help solve the problem:
1. The management building and providing more physical facilities such as libraries, lecture rooms, laboratory, etc.
2. The government of Enugu State providing more funds and reducing the total price (fees) paid by customers.
3. The management of the Institute becoming marketing oriented and carrying out monitoring research to determine the level of satisfaction in pr dissatisfaction and then taking appropriate action;
4. Motivating the personnel of the Institute very well to render educational service more effectively.
The conclusion of the study is that the marketing of educational service in IMT today is not effective, but this can be changed by adopting the (marketing) strategies listed above.
TABLE OF CONTENTS
Chapter One – Introduction
Background of the study
Statement of the study
Objectives of the study
Hypothesis
Significance of the study
Scope of the study
Limitation of the study
Chapter Two – Literature review
Background history of education
Engineering responsibilities
Historical background of IMT Enngu
The administrative division
An overview of I.M.T academic programes
The dynamic of change in service marketing
Chapter Three
Research methodology
Source of data
Sample size determination
Sample size for personnel
Sample for students
Sample size for employers
Sample technique
Research instruments need
Validation of research instruments
Method of data organization and analysis
Chapter Four
Presentation and analysis of data
Chapter Five
Discussion of findings, recommendation and conclusion
Summary of findings
Recommendation
Conclusion
Bibliography
CHAPTER ONE
INTRODUCTION
BACKGROUND OF THE STUDY
The marketing of educational programme of tertiary institutions in Nigeria cannot be said to be more appropriate to come under focus at any other later time than now.
