MARKETING OF LOCAL MADE PRODUCT A CASE STUDY OF LOCAL MADE HAND BASS
ABSTRACT
Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made products.
The objectives of the study are as follows:-
1. Investigating the marketing activities for locally made bags
2. consumer preference for these bags and their important counter part.
3. the government role in making sure that the growth of these locally made bag is achieved.
Both primary and secondary data were used, however the overall approach was purely empirical. Personal interviews and observation were used but played only a supplementary role the information secured from the producers/ traders/ consumers were helpful in developing a structured survey questionnaire.
Dichotomous s, oken, ended and multiple choice questions were used to cover a wide range of relevant areas in the questionnaire.
The questionnaire was pre-tested and administered among our respondents numbering 500. this the questionnaire represented our main instrument and yielded primary data.
The primary data yielded the following findings:-
– that locally made product suffer from shortages of raw materials.
– What funds are not sufficient for them
– That there is a lot of competition from goods imported from abroad.
– That the goods protected locally lack the high quality and durability inherent in those imported.
That the citizens of Nigeria have apathy to locally made products.
That due to low technological know how that the cost of production and trans partition is very high.
That locally made products are over price in relation to their quality.
In conclusion the weakness of marketing our locally made products should be strengthened so that the gains will be noticeable to the country.
TABLE OF CONTENTS
CHAPTER ONE
1.1 Introduction
1.2 Problem definition
1.3 Purpose of study
1.4 Hypothesis
1.5 Objective of the study
1.6 Significance of the study
1.7 Limitation of the study
CHAPTER TWO
2.0OVERVIEW OF MARKETING
2.1 MARKETING MIX VARIABLES
2.2 MARKETING STRATEGY FOR LOCALLY MADE HAND BADS
2.3 PROBLEMS OF MARKETING LOCAL MADE HAND BAGS
2.4 GOVERNMENT EFFORTS TOWARDS THE MARKETING OF LOCALLY MADE HANDS BAGS
2.5 SUMMARY OF THE OVERVIEW OF MARKETING.
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 SCOPE
3.2 METHODOLOGY
3.3 STRUCTURING THE INSTRUMENT
3.4 POPULATION AND SAMPLE SIZE
CHAPTER FOUR
4.0 ANALYSIS OF DATA ND PRESENTATION OF FINDING
4.1 ANALYSIS OF DATA
4.2 HYPOTHESIS TESTING
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSION
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATION
5.3 CONCLUSION.
CHAPTER ONE
The growing importance to satisfy perceived Nigerian sophisticated in demand for foreign goods has necessitated the application of imported restriction principles and policies by federal government in most of are economic decisions and policies
