MARKETING PROCESS OF HOTEL SERVICES (CASE: TRANSCORP HILTON HOTEL, NIGERIA)

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MARKETING PROCESS OF HOTEL SERVICES (CASE: TRANSCORP HILTON HOTEL, NIGERIA) (MANAGEMENT PROJECT TOPICS AND MATERIALS)

ABSTRACT

This thesis is to develop the business prospect of Transcorp Hilton Hotel market-ing process for implementation of their marketing activities. This process will enable Hilton Hotel to be more profitable in terms of sales and marketing.

The research problem is to examine the marketing activities of Transcorp Hilton Hotel, Nigeria. The Question is raised, for Transcorp Hotel as regards to their ma-keting activities.

This thesis aims at observing where improvement is needed for Transcorp Hilton Hotel in the area of marketing communication. This thesis will further give sug-gestions on how Hilton Hotel could improve its marketing communication ap-proach; also some of the marketing techniques that could be used will be intro-duced to Transcorp Hilton Hotel.

The theoretical part of this thesis consists of marketing communication from dif-ferent sources and the most valuable one will be selected for the thesis. Secondly, the theoretical part concentrates on the marketing 4P`s place, price, product, pro-motion, and will also segment the marketing 4P´s in various categories.The em-pirical part of this thesis describes the case company; Transcorp Hilton Hotel’s marketing activities in Nigeria.

The research method is data collection, which was obtained from the conducted research. Data was also collected from interviews with top executives of Hilton Hotel regarding their marketing activities.

The research shows how Transcorp Hilton Hotel marketing communication can be improved.The interview results give a possible answer for improvement. The the-sis will give an accurate solution for improving the Transcorp Hilton Hotel with the best suitable marketing tool.

The thesis gives some suggestions on how private persons and organizations can benefit from Transcorp Hilton sales promotion and advertising.

Keywords:  Marketing communication, 4P`s, Transcorp Hilton Hotel, Nigeria



1    INTRODUCTION

This thesis is to develop the business prospect of Transcorp Hilton Hotel market-ing communication for implementing their marketing activities. The process will enable Transcorp Hilton hotel to be highly profitable in terms of sales and market-ing.The objective of this thesis is to clarify the marketing communication of Tran-scorp Hilton Hotel; furthermore this is done in order to find out whether the ap-proach could be useful for Transcorp Hilton Hotel.

The second chapter of this thesis will further explain more about the general background of the thesis, some descriptions on how this topic was chosen and why the writer decided to use Transcorp Hilton Hotel as the case study. Further-more the third chapter f this thesis explains the limitations, and the final fourth chapter explains the aims and objectives of the thesis more deeply. The process for conducting the research questions will be mentioned and the forms of the col-lection of the research data.

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MARKETING PROCESS OF HOTEL SERVICES (CASE: TRANSCORP HILTON HOTEL, NIGERIA) (MANAGEMENT PROJECT TOPICS AND MATERIALS)

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