EFFECTIVE MARKETING STRATEGIES FOR ROAD TRANSPORT SERVICES (EDUCATION PROJECT TOPICS AND MATERIALS)
ABSTRACT
The aim of this research work is to evaluate the marketing strategies for road transport services, especially those of ABC transport limited Enugu branch.
The data for this study were collected through primary and secondary sources and questionnaire was the instrument used for data collection.
The populations of the study include all the workers of ABC transport limited Enugu branch and all the consumers of their services in Enugu.
The data collected from the respondents were analyzed statistically, after which findings and recommendations were made respectively.
The important findings in the study include:
1. The company advertises its services through radio, television and print media to their customers.
2. The company has enough vehicles to convey its numerous customers.
3. The promotional strategies adopted by ABC transport limited has led to increased customers awareness.
4. The fare charged by ABC transport limited has led to increased customers patronage.
5. ABC transport limited offer quality services to its customers.
The researcher recommended that ABC transport should seriously embark on advertising in order to attract more customers towards their company. ABC should try as much as possible to always make use of marketing strategies that will impact positively in their company. They should not relent in the use of advertising so as to create more awareness of its services.
In conclusion, it was recommended that ABC transport limited should see that the marketing strategies of their company should always match with the quality of their services.
